Aajtak crumbles on viewership charts, trails behind News18 India by almost 3%
News18 India continues to be the industry leader in Hindi TV News space.
As per BARC data (Wk 34 - 37’22, TG: 15+, HSM), News18 India has garnered 14.3% market share, which is more than the combined market share of ABP and Zee News.
As per BARC data, TV9 Bharatvarsh is at No.2 and AajTak is at No.3 with 11.7% and 11.4% market share respectively.
Both ABP and Zee News have garnered a market share of 6.6% and 6.2%.
Ever since the BARC ratings resumed in March this year, News18 India has been steadily climbing the viewership charts.
The channel has been on the number position for two months now.
As per the BARC data for week 37, News18 India reached 8.84 crore viewers, as compared to AajTak’s 7.35 crore viewers.
Even on digital, the brand is garnering solid traction with its views across YouTube and other social media platforms increasing steadily.
News18 India has been heavily investing in technology and editorial resources to ensure that its content and presentation remain differentiated and far ahead of the competition.
In Prime Time on weekdays (Wk 37’22, 1800-2400 hrs, TG: 15+, HSM), News18 India is ranked number one in all individual hourly time-bands.
Additionally, News18 India has retained its number one position during 9-10 PM, the most prestigious time band in Hindi News genre where News18 India’s Kishore Ajwani is ahead of India TV’s Rajat Sharma and Aajtak’s Sudhir Chaudhary.
In week 37’22, 2100-2200 hrs, TG: 15+, HSM, News18 India is leading with 15.4% share which is 25% higher than AajTak.
Source BARC data: TG: NCCS 15+ (All Viewership data based on TV only) Wk 37’22, All Days, 24 hrs Market Share - HSM - Urban + Rural