AajTak gears to spend Independence Day with India’s Olympic heroes
AajTak, India’s No. 1 News channel is celebrating the 74th Independence Day, with a day-long special program ‘JAI-HO’ featuring the Olympic medal winners. The special program will be aired on the 14th, of August, will further embellish the celebrations of the nation by featuring the heroes whose performances achieved the highest ever medal haul for India at the recently concluded Tokyo Olympics 2020.
The heroes-packed daylong program will see all the medal winners in individual sessions designed for insightful discussion and interaction for viewers longing to see their heroes in candid conversations. Olympics 2020 Medal winners - Bajrang Punia, Bronze Medalist - Wrestling, Ravi Dahiya, Silver Medalist – Wrestling, P.V. Sindhu, Bronze Medalist – Badminton, Mirabai Chanu, Silver Medalist - Weightlifter, Lovlina Borgohain, Bronze Medalist- Pugilist, the Men’s Hockey Team, which won the Bronze Medal, a historic podium finish after 41 years and also India’s first athletics gold medal winner ever Neeraj Chopra for Javelin throw. JAI-HO has uniquely presented these programs with the sports stars being interviewed in their own spaces and sporting arenas.
Speaking about the special programme Ms. Kalli Purie Vice-Chairperson, India Today Group said “It is euphoric, the performance of Indians in the recently concluded summer Olympics at Tokyo. As a nation, everyone is seeing this as the dawn of a great future in our performance in sports at the highest levels. Featuring the winners and telling their story to the country will serve as a great step in inspiring a nation of aspirants. On the eve of the 74th Independence Day our special program JAI-Ho featuring the Olympic stars is surely whet the appetite for resounding celebrations.”
AajTak has the most number of successful programs like Panchayat AajTak, Agenda-AajTak, Sahitya AajTak, Salaam Cricket and E-Inspiration series featuring sports stars.
AajTak is India’s most watched for last 20 years and continues to lead the rankings as No.1 Hindi news channel in the country (Source - BARC/TAM, 15+, HSM, in terms of Market Share) has also been the No.1 TV Channel during Corona times with 36 Crore viewers (Source: BARC, Absolute Cumm Reach, 2+, All India, Week 12-19'20).