#AajTakTune gets a viral hit with Tanzania’s Kili Paul

With the hashtag #AajTakTune, various notable content artists have posted Reels dancing to the music of Hindi news station Aaj Tak.

Kili Paul, a Tanzanian Instagrammer, shared a reel dancing video to the song. On Instagram, he has a following of more than two million people. The video has now received over 2.3 lakh likes, and Paul's comment section is full of admiration for his Aaj Tak dance.

The craze began with a video broadcast on January 18, 2022, by the popular meme page "Ghantaa," in which the Hindi news channel's jingle was utilised as soundtrack for a dance clip from the film "Borat," which drew the attention of netizens. Over 3.4 lakh people have seen the video.

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