Aamir Khan’s character from Thugs of Hindostan integrated on Google Maps
The festive season is here, and there is a buzz all around. There are several factors that bind people together at this time, one of them being movies. Diwali brings the biggest releases to town every year, and this year is no less with Thugs of Hindostan releasing on 8th November. Joining in on the festive spirit, and to make your daily journeys with Google Maps even more delightful, we’ve collaborated with the team at Yash Raj Films (YRF) where you can choose to let Aamir Khan accompany you on your driving adventures on Google Maps for the next two weeks!
Starting today, you will have the option to drive along with Aamir Khan’s character from the movie as you navigate using Google Maps on your Android or iOS smartphone. To get started, you’ll need to first update your app from Google Play or the App Store. Next, after searching for your destination, simply tap the image of Aamir Khan’s character “Firangi”, found on the bottom right of your Google Maps app. You’ll then see a prompt to enable the experience!
Once enabled, you’ll see the navigation arrow replaced with Aamir’s character from Thugs of Hindostan -- riding his donkey as he does in the movie. He’ll be a constant companion wherever you’re driving over the next two weeks -- to work, to the market, or to the movie theater! And do pay attention to the voice commands, as Firangi is as excited about the experience as you are. So let’s “1,2,3...quick march”! “We are truly excited to bring a first-time India-specific entertainment experience to Google Maps in India. As people gear up for Diwali and to watch Thugs of Hindostan, we wanted to do our bit by making their driving journeys more fun and playful. Huge thanks to Tanuja Khetwal, Manan Mehta and the entire YRF team for helping make this possible, and we wish the movie every success” said Neha Waikar, Product Manager, Google Maps.
“Thugs of Hindostan is a very special film. As YRF, we are on the journey to create many firsts with it. It’s not only the biggest Bollywood movie produced till date but also for the first time ever brings together two legends of Indian Cinema, Mr. Amitabh Bachchan and Mr. Aamir Khan. We were aware that no marketing idea that we implement can eclipse this. So we had to think of creating a first time, unparalleled and unrepeatable marketing idea to promote this film. And in Google Maps we found a perfect partner to do so. Google Maps is now a household name in India and is extensively used to travel around in our daily lives. We had a great time working with the team at Google to make ‘Firangi’ a part of these journeys. We are confident that people will love the experience and of course the movie” said Manan Mehta, Vice President - Marketing and Merchandising, Yash Raj Films.