AAPKA COLORS announces launch of HD feed in US

AAPKA COLORS, the flagship general entertainment channel of Viacom18 Media Pvt. Ltd., a joint venture between Viacom International Inc. (NYSE: VIA and VIA.B) and Network18 – one of India’s leading entertainment conglomerates, today announced the launch of the channel’s high definition (HD) feed which will be available to viewers in the USA starting June 3, 2015. AAPKA COLORS HD will first be available on DISH, one of the leading pay-TV providers in the US. AAPKA COLORS HD will also be available on Sling International starting June 3, 2015. 

Currently, the AAPKA COLORS SD feed is widely available to subscribers of multiple MVPDs including DISH, Sling TV, AT&T, RCN, Verizon Fios, among others. The introduction of the HD feed offers DISH and Sling subscribers all current content of AAPKA COLORS with an even more immersive viewing experience – clearer picture as well as superior sound.

Gaurav Gandhi, Group COO – IndiaCast, said, “With the launch the HD service of AAPKA COLORS on DISH and Sling, we further enhance our offering on those platforms. We at Viacom 18 and IndiaCast, strive to bring the best of Indian entertainment to the South Asian diaspora around the globe. The fact that US will be the first market after India where we will launch the HD service of AAPKA COLORS demonstrates our commitment and focus towards the market. Together with DISH and Sling, we look forward to offering a truly world class viewing experience to our audiences who have contributed phenomenally to the growth of our business in the US.”

On the communication approach to socialise the launch of the HD feed, Sameer Goswami, US Operations Head, IndiaCast said, “AAPKA COLORS enjoys high resonance with the South Asian diaspora in the US and the launch of the HD feed of the channel will further help the brand to get even more entrenched with the local viewers in the region. We will leverage the reach of popular mass media, social platforms, along with in-cinema and out-of-home promotions for the launch of AAPKA COLORS HD.”

Chris Kuelling, Senior Vice President, International Programming, DISH and Sling said, “We are proud to be the first pay-TV provider in the U.S. to deliver AAPKA COLORS in HD, giving our customers an enhanced viewing experience and delivering on our ongoing commitment to provide high quality, affordable entertainment that connects viewers to their culture.  And with Sling, viewers will be able to access AAPKA COLORS in HD on almost any device including IOS, Android, Roku, Xbox, Amazon Fire and more.”

AAPKA COLORS HD will be available from June 3, 2015 on Channel No. 697 on Dish Network and on Sling TV