Ab duniya bekkegi with Wild Stone's new invigorating fine fragrance Deos

The new TVC features the premium Wild Stone Fine Fragrance Deos designed in France by top perfumers like Firmenich, Givaudan and Mane

The scintillating new TVC is directed by the acclaimed film director and producer Shoojit Sircar

McNROE Consumer Products Pvt. Ltd, parent company of Wild Stone Deodorants unveil an all new exciting range of ‘Fine Fragrance Deos’ with an intriguing new TVC directed by the much applauded film director and producer Shoojit Sircar. The captivating TVC features Neil Bhoopalam as the Wild Stone man alongside an international model Daniella.

Speaking about the launch of the new product and the campaign, Mr N.K. Daga, Director-Founder, McNROE Consumer Products Pvt. Ltd, said “We are delighted to bring international premium fragrances through Wild Stone’s new Fine Fragrance Deos to Indian consumers. Over the years, McNROE aims to push the boundaries of male grooming through product innovation with an intention to deliver the best experience in the industry.”

With Ila Arun’s distinctive music in the background, the TVC opens up to a lavish Indian wedding of a French bride in a palace. Amidst the madness of the celebrations, the bride is distracted by the mesmerising Wild Stone fragrance made from French perfumes. In its signature style the TVC divulges the playful side of the bride in a graceful way.

Talking about the TVC, Shoojit Sircar, Film Director, said “The ad brings alive the essence of Wild Stone’s brand new Fine Fragrance Deos in a catchy and exciting style. The ad is unlike the others and has an extravagant feel to it, which goes extremely well with the finesse of the product. I am sure this new range will be a hit among the Indian consumers.”

The brand will also be coming out with a short product focussed TVC (15 sec) which will highlight that Wild Stone Fine Fragrance Deos are fragrances made from French perfumes. 

The new range of Wild Stone deodorants are designed in France by the leading perfumers like Firmenich, Givaudan and Mane. The premium perfume body spray collection offers six fresh variants – Drift, Wave, Surge, Burst, Charge and Thrill and consists of a unique combination of notes such as Cedar, Patchouli, Vetiver, Amber, Sandalwood, Vanilla to name a few. The fine fragrance deo range is available across India in a 120 ml can priced at INR 199 only.

Campaign details
Creative Agency: Soho Square 
National Creative Director: Piyush Pandey
Director for the film: Shoojit Sircar     
Production House:  Rising Sun Films
Media Planning: Starcom
Language: English & Hindi
Duration: 35 seconds and 15 seconds                  

For a lot more excitement, visit Wild Stone’s Facebook page:https://https://www.facebook.com/wildstoneofficial