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AB-Inbev has engaged W+K (Delhi) to work on its Budweiser brand!

Anheuser-Busch InBev (AB-Inbev) has engaged Wieden+Kennedy (W+K) Delhi to work on its Budweiser brand, by its multi-agency pitch.

AB-Inbev is a publicly traded company. It is the largest global brewer with nearly 25 per cent global market share and one of the world's top 5 consumer products companies.

W+K Delhi will also be strategizing for Stella Artois and Tennents brands from AB-Inbev. And, the first phase of the assignment will start soon.

In January 2010, W+K had announced winning the Park Hotel business for overall brand development and the launch of its two new properties (The Park, Hyderabad and Apsara cruiser and The Park on Vembanad Lake).

Wieden+Kennedy ' it is a full-service, creatively-led communications company. It has helped build some of the strongest brands, including - Nike, ESPN, Starbucks, Target, Honda, Electronic Arts, P&G and Coca-Cola.

Wieden+Kennedy (Delhi) ' it got established in November 2007. Its client list includes - Nokia, Incredible India (global campaign), and Chevrolet, as well as several new 'tiger brands' from India's fastest-growing market categories, including Royal Enfield Motorcycles and IndiGo.


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