Abbott launches Don’t Wait for Life campaign

The ‘Don’t Wait for Life’ campaign focuses on Abbott’s pursuit to address health challenges through life-changing technologies and innovative solutions. These technologies, ranging from remote heart monitoring and blood glucose monitors to revolutionary heart pumps, play a vital role in enabling better health, so people live their best life, now and in the future. The campaign reflects the importance of living the life we want today, without putting our aspirations on hold.

“Don’t Wait for Life” is live on major digital platforms including OTT, video platforms, YouTube and Facebook, and is hosted on a custom landing page.

Vivek Mohan, Divisional Vice President, Corporate Global Marketing, Abbott said, “At Abbott, we are driven to anticipate and stay one step ahead of the world’s greatest health challenges, at every stage of life. Our innovative technologies are helping people tackle complex health issues as they enter the new normal and manage their health in a dynamic environment. We look at improving life in all aspects, so people have the confidence to overcome adversities and accomplish what they want. Our campaign, through relatable and inspirational stories shows how innovative technology can help people address health conditions and empower them to live healthier, better and fuller lives.”

Ira Gupta, Executive Creative Director, Toaster India said, “Abbott has always helped and inspired people to live their best possible lives. With this campaign, we too wanted to do the same. We drew from real stories around us - of people who don't wait but create - their own opportunity and their own moment to shine. We tried to show this spirit of Carpe Diem that Abbott enables across all four films”.