Abbott Nutrition assigns its media duties to Maxus

Abbott Nutrition has awarded its media duties to Maxus following a multi-agency pitch. The account moves from Lodestar UM. Industry sources close to the development have confirmed the development. Maxus’ Mumbai office will be handling the account.

Abbott Nutrition is a division of Abbott, the global, broad-based health care company. The company offers products across pediatric, adult, and healthy living nutritional categories with brands such as Pediasure, Ensure, Pedialyte, Glucerna, Osmolite, Similac, etc.

However, no official comments were forthcoming from either Maxus or Abbot regarding the account win at the time of filing this report.