ABP Live initiates an agreement to popularize Golf in the country
ABP entered a first-of-its-kind partnership with Professional Golf Tour of India (PGTI) to be the digital media partners for its various golf tournaments to be held in 2021. It has become the first Hindi news network to cover a golf tour in the country and broadcast it live on its digital platform - ABP Live, and its associated social media platforms.
ABP Network CEO Avinash Pandey said: While golf is rising as a sport in India, we at ABP believe that Golf should be made accessible to the masses of the country and ABP with its widespread reach and popularity strives to make this possible."
The partnership launched in October with the coverage of the first leg of the Five City, Tata Steel PGTI, MP Cup 2021 held in Delhi. The event was inaugurated by the MOS for External Affairs and Culture. Meenakshi Lekhi who, during the presentation ceremony, remarked that golf is perceived to be a sport of the elite, but it is played by people from all sections of society and even provides economical support for many. The minister said it is great that ABP is streaming the tournament live and popularising the sport with the masses. She presented the award and a cash prize of Rs. 11, 31,550 to Viraj Madappa, who won the Delhi leg - Tata Steel PGTI, MP Cup 2021.
The next leg of the tour in Jaipur was also taken live on ABP and the four days of coverage got more than two million views just on ABP FB Live itself. The upcoming legs of this tournament would witness over 300 professional golf players, including Olympians and past winners vie for a chance to lift the 1.5 crore rupee title. The three remaining legs of the tournament to be held in Chandigarh, Kolkata and Jamshedpur will be hosted Live as part of this unique agreement. Kapil Dev, director with the PGTI and a veteran promoter of golf, also expressed his excitement at this collaboration of PGTI and ABP aimed at strengthening the sport and its popularity.
Golf enthusiasts in India and all over the world would be able to watch and enjoy every drive and putt of the tournament, as it happens, across the digital platforms of ABP Live. ABP Network CEO Avinash Pandey said: “Over the last few years, we have been aggressively looking towards ramping up our offerings in the sports segment like Kabbadi and Olympics, while not remaining restricted to cricket. This initiative of broadcasting golf is in line with the larger goal. It’s a prestigious moment for the network to associate with PGTI and facilitate a pan- Indian viewership for the tournament.
PGTI is the internationally recognised controlling body for professional golf in India which is included in the Official World Golf Ranking (OWGR) system. PGTI’s objective is to promote professional golf in the country and create more competitive playing opportunities for its members. ABP is geared towards hosting Live the remaining legs of the tournament from Chandigarh on 13th and 14th November, Kolkata on 27th and 28th November and Jamshedpur on 18th and 19th December 2021. More than 100 million users of ABP Live would be able to watch the live telecast of the tournament.