ABP Network’s Digital Platforms showcased phenomenal viewer engagement
ABP Network’s digital platforms including ABP Live and the social media handles of ABP News and ABP Ganga showcases phenomenal viewer engagement on the recently concluded Election Counting Day in 5 state assembly elections. The interaction numbers have not just broken ABP Network’s past viewer engagement records, but have blown the competition away as it witnessed 4 times higher interaction rates on Facebook when compared to the views gathered by the closest competitor. ABP News’ Facebook engagement stood at 3.73 million while its next two closest competitors only managed 0.80 million and 0.75 million. On Instagram, ABP News’ engagement stood at 0.81 million.
ABP Network’s dominance was also clearly established across other digital streams as ABP Live reached 20.8 million users on election counting day. This is a tremendous increase of more than 103 percent compared to a regular day and these numbers were achieved with a 269 percent increase in new users. The Live TV witnessed 3.87 million users and the ABP Live app had an average session duration of 19.25 minutes which is an increase of more than 200 percent than a regular day. As per google analytics data, ABP Live TV’s screen view stood at 4,642,138 which is a groundbreaking increase of 1125 percent when compared to regular days.
Commenting on this unprecedented success Avinash Pandey, CEO, ABP Network, said: “The unprecedented success across ABP’s digital and social platforms on election counting day is a testament to our relentless focus on providing the most immersive and reliable content to our audiences. This is a seal of approval from our viewers for the huge investments we have undertaken in scaling up our digital presence while ensuring our content reflects the highest quality standards. These numbers are not just encouraging but further add up the challenges and demands on us as we will strive to further improve our offerings to build upon this success.”