ABP News Network gears up for the 2018 festive season
Taking the Indian traditions forward, ABP News Network (ANN) is all set to celebrate the local festivities through its regional channel network. ABP Ananda & ABP Majha brings a special programming such as ABP Ananda ‘Sharad Ananda’, ABP Majha ‘Bappa Majha’ and ABP Asmita ‘Garba Sanman’.
ABP Ananda’s – ‘Sharad Ananda’ is the most comprehensive coverage of Durga Puja from across the nation. With 360-degree coverage spread over a period of 50 days, Sharad Ananda will feature 10 unique programming segments delivering the vivid essence of Durga Puja.
ABP Asmita’s Gujarat Garba Sanman is a unique initiative to recognize & reward the best Garbas & Garba organizers in Gujarat during Navratri celebrations. The event will be fueled by extensive coverage from Ahmedabad, Gandhinagar, Baroda, Surat and Rajkot.
ABP Majha’s Ganeshotsav – Bappa Majha - will capture the fervor of the festival across Maharashtra. To increase the viewer interactivity and add to the spirit of the festive, there will be regular highlights, updates and pandal coverage throughout the 15-day festival.
Mr. Avinash Pandey, COO, ABP News Network said, “ABP News Network has always been the industry leader when it comes to reaching out to local audience with innovative and unique ways of reporting the festivities. We always try to provide our viewers with the best of programming schedule and ABP Asmita ABP Ananda & ABP Majha gives us an edge in reaching out to the three major focal points of the festivities i.e. Gujarat, West Bengal & Maharashtra respectively, which in many ways represents the festive zeal and the cultural heritage of the country.”
He added “Festive seasons have always been fruitful when it comes to advertising and revenue generation. We have witnessed a double-digit growth in terms of revenue in the entire media landscape, especially during the festive season and this is attributable largely to the engaging and unique programming lineup that ANN offers to its discerning viewers.”
These festivities fuel a spike in viewership as the television becomes the common entertainer resulting in collective television viewing as a part of the festivities. The advertising duration increases in the festive season making it a propitious period for brands to come all out with their marketing & advertising campaigns.