ABP News revamps its brand identity– Ab Naye Andaaz Mein

Further reinforcing its commitment to a fair, unbiased and open culture, Hindi news channel ABP News has undergone a brand revamp. While retaining the channel’s core belief of ‘Aapko rakhe aage’, ABP News has also readied itself to take on the new world of changing political strategies, crashing and booming economies, fast paced technology and unexpected entertainment. This is reflected in the new tagline: ‘ABP News rakhega har khabar par pakad’. 

Commenting on the channel’s new look and identity, Avinash Pandey, COO, ABP News Network, said, “We at ABP News have always stood by our belief of ‘Aapko rakhe aage’ – keeping our viewers ahead. If the news is out there, we are out there pursuing it. It’s this spirit of persistence that has over the years fueled us to keep going after the truth.” 

Expressing his views on the new logo, Pandey said, “Our brand logo is now a daring combination of red and yellow. The colours draw from the lineage of ABP, one of the most respected media institutions in the country. They reinforce our commitment to a fair, unbiased and open culture. Red signifies our passion and determination to put our viewers first and yellow is the colour of intellect and aspiration.” 

He further said, “With these new colours comes a new approach. Our viewers will stay ahead through better information, better analysis and higher engagement. It’s a mantra that will give them a tighter grip on the world of news. This is what will help us take on unseen challenges and give our viewers a deeper understanding of every news story we report. If I were to say all of this in one simple line, it would be: ‘ABP News rakhega har khabar par pakad’.”