ABP News Unlocks New Content Innovation

As the COVID-19 induced social distancing measures have put an interval on multiplexes & cinema halls, all eyeballs of home-bound Indians are moving towards OTT platforms. To address this transition & help viewers shine through the gloom, the content division of ABP News – ABP Spotlight, has unlocked a brand-new content innovation piece, with regard to a new film release on the streaming platform, Amazon Prime.

On 12th June midnight, as the Amitabh Bachchan and Ayushmann Khurrana-starrer ‘Gulabo Sitabo’ got an exclusive digital release on Prime Video, ABP Spotlight created this refreshing & amusing piece to keep the excitement alive, among India’s film buffs. In this special piece, renowned ABP News Anchor, Shrivardhan Trivedi, who is known for his distinctive & quirky style, has interviewed ‘animated’ renditions of lead characters of the film.

This new content offering has posed a tremendous opportunity for brands to leverage the reach & prominence of the news channel and engage with their audiences in an extra-ordinary way.

Furthermore, amid the excess of gloom on news channels, this has been another engaging & unique way to uplift the collective mood of the nation.

On this new initiative, Mona Jain, Chief Revenue Officer, ABP News Network said, “At ANN, we are always exploring fresh & inventive formats to keep our viewers engaged. This new offering by our content division is a positive take from the daily onslaught of news generated by the pandemic, which takes a heavy toll on the nation’s mood. It will not only act as a means of entertainment & amusement amidst these trying times, but will also open doors for advertisers to fine-tune their media plans amid the ongoing shifts in consumer behavior and leverage exceptional reach across all platforms.”


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