ACB invites entries for EMVIES 2011

Advertising Club of Bombay's (ACB) most celebrated media awards EMVIES is back in its 11th season. The ACB has sent across a call for entries.

This year the ACB has added new categories, reduced the agency's burden in packaging the entries, and made some changes to the new points system too. ACB has added a new sub-category Branded/Scripted Content under the category Best Media Innovation. Moreover the sub-category Digital too has been further sub-divided into Search, Social Media, Mobile and Web. At the same time this year ACB has introduced OOH and Ambient Media (incl multiplexes/ movie halls) in the same category- Best Media Innovation. More importantly, this years EMVIES is only open to media agencies. Creative agencies can enter, if they produce proof of their role in media buying and release.

To recognize and reward the outstanding media work done during the period April 2010 to March 2011, the ACB has invited entries for the EMVIES 2011. After following a rigorous two stage judging process, gold, silver and bronze awards will be given away in each category.

The ACB this year has also decided that no jury member can participate in voting / commenting on:

a) Own work ' An entry in whose preparation He/She have contributed his/her time and/or skills, regardless of being in employment or association with the said work

b) Entries where a spouse, parent or child of a jury member has contributed their time and/or skills

c) Entries from Media agencies with whom they are currently employed on a permanent basis/ on the board of directors or Entries from agencies in which they have financial stake.

d) They will write " ABSTAIN " against such entries

e) Failure to do so will result in disqualification of the entry from the category e)

The entries will be judged by a panel comprising a minimum of 5 member jury. The panel will comprise of eminent members of the marketing and media fraternity. ACB in a released note said that the size of the panel is large and spread across the various functions in order to ensure that individual biases are nullified.

Later entries which are short listed in categories A, B, C & D in Stage I will go to Stage II. In Stage II, presentations will be made to a panel comprising a minimum of 6 member jury of eminent advertising personalities where the Gold, Silver and Bronze will be awarded.

JUDGING SCHEDULE

Judging Round I - Day 1

Date : Thursday, 21st July 2011

Venue : Mayfair Rooms

Judging Round I - Day 3

Date : Tuesday, 26th July 2011

Date : Wednesday, 17th August 2011

Date : Thursday, 18th August 2011

Venue : The Ball Room, Taj Lands End

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