Accenture appoints IPG's UM as strategic media buying and planning partner
Accenture (NYSE: ACN) has selected UM, a division of IPG Mediabrands, as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation.
“Making meaningful connections demands responsiveness – offering the right information and insights when, where and how people want it,” said Roxanne Taylor, Accenture’s chief marketing and communications officer. “Teaming with UM, we will use bold, innovative ways, across a range of platforms and channels, to reach and engage clients, recruits and Accenture people around the world.”
Kasha Cacy, UM’s chief executive officer for the United States, said, “We are incredibly proud to be named global media agency of record for a company as prestigious and forward-thinking as Accenture. Working together, I believe we can drive transformational results.”
Accenture will leverage UM’s expertise in building personalized, cross-channel media strategies that integrate and optimize digital, mobile, social media. For example, this will include developing targeted engagement strategies that bring the company’s “New. Applied. Now” insights and industry updates to key audiences.