AccuWeather appoints Bill McGarry to lead AccuWeather Ad Sales
AccuWeather, the global leader in weather information and digital media, has announced the appointment of Bill McGarry as Vice President of Sales.
In his executive leadership role, McGarry will develop and foster client relationships through innovative, data-driven advertising strategies exclusively available from AccuWeather, tailored to agency partnership goals. Advertisers will benefit from AccuWeather's global brand recognition and trust, providing weather forecasts and warnings with Superior Accuracy™. AccuWeather's targeted solution-based campaigns also maximize the exclusive benefits of AccuWeather's massive multi-platform audience reach across award-winning mobile applications, web, mobile web, radio, television, newspapers, connected TVs, place-based media, and more.
"Bill is an experienced, high-impact leader who will work closely with clients to develop strategic, hyper-targeted advertising campaign solutions," said Steve Smith, President of Digital Media at AccuWeather. "AccuWeather is a digital media leader with the #1 mobile weather website in the world and expansive cross-platform reach that no other publisher can provide. Bill is building on AccuWeather's momentum to bring this unprecedented value to advertisers."
AccuWeather, the world's preferred source for location-specific weather content, continues its rapid digital growth. Record consumer loyalty levels, visit frequency and retention rates have translated into high advertising demand in reaching AccuWeather's desirable global audience.
"I am honored to join AccuWeather during a time of record-setting innovation and growth," said McGarry. "I look forward to bringing the power of AccuWeather's global brand leadership, multi-platform reach, and industry-leading data intelligence to clients worldwide."
McGarry has demonstrated expertise in developing fully integrated advertising solutions for leading brands worldwide. Most recently, McGarry served as Chief Revenue Officer at The Daily Beast. Prior, he led digital strategy and sales initiatives for Hearst Men's Group, in addition to advertising sales leadership positions at Rodale, Condé Nast, and Spin BuzzMedia.
McGarry is based at AccuWeather's Global Sales Office located at Rockefeller Center, New York.