AccuWeather partners with Comprendi to bring Contextual Ad. to users
AccuWeather, the global leader in weather information and digital media, has announced the launch of a new partnership with Comprendi, an award-winning leader in contextual social advertising delivering real-time ad personalization based on social chatter, sports news, financial market information, and weather forecasts with Superior AccuracyTM. AccuWeather will provide access to over 40 proprietary weather data and algorithms including Real Feel® Temperature and Allergy, Migraine, Driving, and Lawn & Garden forecasts which can be used by advertisers to reach audiences in the locations and at the times weather conditions and other factors are relevant for possible purchase decisions and interests. These unique algorithms remove the requirement to geo-target to specific locations. This targeting delivers ads only to locations that are being affected by these proprietary weather factors.
This new partnership is another element of the AccuWeather data strategy to allow advertisers and their agencies customize vast data including location and proprietary weather information to reach their audiences and meet campaign objectives.
"As the marketplace has shifted to an increasingly data-driven industry, AccuWeather has partnered with contextual leaders like Comprendi to share our data in a way that protects consumers' privacy while allowing for unique levels of customization and consumer relevance," David Mitchell, Vice President of Emerging Platforms for AccuWeather said. "With leading-edge contextual intelligence on social media and other emerging platforms we will continue to offer our clients unmatched opportunities to extend weather into their larger marketing strategy."
Advertisers will work directly with AccuWeather and Comprendi to define the algorithm that fits their overall objectives. Once this is defined, Comprendi will facilitate the activation, delivery, and reporting for the advertiser.
'I am thrilled to be partnering with AccuWeather to extend the value of contextual advertising," said Itai Ben-Zaken, CEO of Comprendi. "Our partnership opens multiple additional opportunities for us to deliver unique value to our clients by integrating weather triggers powered by unique forecasts from AccuWeather."
AccuWeather has plans to further expand its data solutions portfolio across search and publisher direct integrations.
AccuWeather's Intelligent Marketing - utilizing AccuWeather's comprehensive big data capabilities to provide tailored, targeted, and programmatic advertising platforms and packages - ensures advertisers deliver the right message to a relevant audience at the optimal time through the power of AccuWeather's unique multi-platform reach. As a mobile leader, AccuWeather understands the strength and value of providing the most trusted weather information and updates that are useful in users' lives in the most contextually relevant ways. Fulfilling its mission to personalize the weather so people can improve their lives, AccuWeather attracts a larger audience worldwide than any other weather source.
To learn more about advertising with AccuWeather and Comprendi, visit www.AccuWeather.com/MediaKit and www.Comprendi.net.