Actors Mrunal Thakur and Varun Sood take Metro Shoes’ #LetThereBeBright
To further amplify its #LetThereBeBright festive campaign launched recently, Metro Shoes has partnered with actors Mrunal Thakur and Varun Sood to flaunt its new Autumn/Winter 2021 collection on the streets of Mumbai. The shot video featuring the actors in some bright and funky western as well as traditional Metro designs can be viewed on Metro Shoes’ Instagram handle.
The city of Mumbai is the third stop of the brand's city series #IndiaFashionStories. Metro Shoes has already released two other video clips on Instagram featuring popular influencers Mrunal Panchal, Sandipta Sen and Arjun Chakrabarty in the new #LetThereBeBright A/W 2021 collection on the streets of Gujarat and Kolkata. Through the #IndiaFashionStories city series, the brand aims to connect with every region of India through its fashion and culture.
“We felt that our multi-city #IndiaFashionStories Instagram series was the best way to connect with the trendy and hip youngsters across India, especially during this festive season. We recognize that every region of India has its own distinct style and taste and this season, we thought to curate the bright and trendy styles that suit the tastes of the trendsetters from each region. To keep the fresh and exciting element alive, we are collaborating with different fashion influencers for each city,” said Alisha Malik, VP Marketing and E-commerce, Metro Brands LTD.
The #IndiaFashionStories social media series launched by Metro Shoes in early October has been well received, having already achieved over 15 million views —and still counting— for its Gujarat and Kolkata series.