launches new global campaign, a category creator in the enterprise SaaS with embedded B2B BNPL and insurance space, is rolling out its new global ad campaign featuring the icon of Indian cricket and company’s brand ambassador, Sunil Gavaskar.

The campaign is a sequence of short ads with emphasis on orchestrating first-mile-to-last-mile embedded offerings on a single platform for the enterprises’ supply chain. These ads will be aired on all leading OTT platforms in India, North America, Europe, JPAC and MENA regions during the ongoing international T20 World Cup 2022. The Singapore headquartered company has also bagged the rights as presenting sponsor for match updates on a leading radio channel in 63 stations across India.

Commenting on their ad campaign, Raghunath Subramanian, Founder and Global CEO,, said “We are very excited to launch the latest advertisements in collaboration with our brand ambassador, Sunil Gavaskar. These ads will highlight the embedded offerings and its capability to bring the entire supply chain ecosystem on a single, seamless platform, enabling business growth.”

Focused on creating awareness, the ad campaign will showcase the capabilities of in enabling revenue protection and building operational efficiencies for enterprises, financial institutions, suppliers, distributors and retailers.

The company’s brand ambassador and voice of cricket, Sunil Gavaskar said, “Having established a strong footprint in India, an increasing presence in APAC and the Middle East, is an AI-powered enterprise SaaS platform that empowers enterprises, financial institutions, suppliers, distributors and retailers to achieve robust growth. What I like about the brand is the marketing approach, it is new age yet grounded with astute logic. The brand has been generating a lot of positive buzz in the market and I am delighted to be associated with them.”


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