Ad Club Bangalore's webinar on coping with COVID-19’s impact on the media industry
The Advertising Club, Bangalore organized a webinar on April 7, 2020, which focused on COVID-19’s impact on the media and marketing business. Industry stalwart Vincent Dong, President of Ad-Vice Software & Consulting Inc and Founder of CPA — conducted the webinar, sharing relevant insights on how companies should cope with the economic challenges arising from this pandemic.
His advice included thoroughly reviewing finances, identifying the spends and outlays that can be deferred at this trying time, and using the models around Adjusted Gross Income to identify one’s current situation. In addition, he shared his inputs on consistent communication with clients and how to leverage the agency’s relationship with them better. He also advocated using layoffs and salary cuts as the last measure and asked agency heads to use credit when absolutely critical.
Dong also laid out a brief action plan with points such as issuing POs to vendors to track invoices more efficiently, projecting the next three months’ business plans with immediate effect, and instituting project alerts for streamlined operations.
The event was a huge success, with approximately 150 participants on Zoom and Facebook Live. This webinar was put together with the support of the Ad Club’s Managing Committee. Young Indians was the strategic partner, while the community partners were Exchange 4 Media, Pitch, and Impact.
Laeeq Ali, President of The Ad Club of Bangalore said “ We are the first Adclub in the country to have put together such an event targeted especially at marketing professionals, and we will bringing you many more relevant and engaging initiatives, one a week, over the next 6 to 8 weeks”. Please keep looking up our Facebook page and enrol as a member”.
If you have missed the Webinar, Just click on this link https://www.facebook.com/theadclubbangalore/