Ad land’s young guns: Ayush Shukla, Founder-CEO, Finnet Media

When 21-year old Ayush Shukla embarked on his content creation journey with his first ever podcast, ‘Mini Adult Troubles’, he knew that he was on to creating content that was fresh, out-of-the-box and tapped on content that focussed on a niche, which was unexplored – ‘infotainment’. Through conversations with industry leaders and stalwarts, Shukla captured the attention of listeners across YouTube, Spotify, Google Podcast, Apple Podcast in a short span of time.

In conversation with Adgully, Ayush Shukla, Founder-CEO, Finnet Media, speaks about his journey as a content creator and entrepreneur.

What particular services does Finnet Media provide to its clients?

The particular services that are provided by Finnet Media to its clients include influencer marketing, content production, ad production for brands and influencers. The main motto is to create a strong team based on trust and credibility.

How did you start Finnet Media?

The pandemic gave birth to Finnet Media in 2021, the digital revolution that started due to Covid changed the way how consumers consumed content and information from social media, and it was the exact time when the creator economy was just booming. That’s when I thought to start and build something on the new niche – the one of finance creators and I knew that’s the one I wanted to grow and alongside grow with. The journey started with just two creators in the year 2021 and today we have increased our base to 35 creators exclusive with Finnet and locked collaborations for multiple creators across niches. That is how Finnet was born and got to the place where it is today.

Who are the icons in this field whom you look up to and how have they influenced you and your work?

There is no icon whom I look up to as the age of this industry is itself 4-5 years old. But yes, there are others like me who are in the same industry doing different work, for example, Harshad Chavan, who is the founder of Toast Events. I get to learn and get inspired from their work and implement them in my brand.

What are the five most productive things that you do in your everyday routine?

To start with, first, gym, boxing, badminton and cricket; second will be catching up with my team for a quick 30 minutes to talk about the problems and brainstorming the solutions; third will be listening to a podcast before sleeping and before walking; fourth would be having a great desk set-up, which is separate from my chilling area, which helps me to study harder and that’s it.

Do you think a career in this field is a viable one in the long term?

Yes, I definitely think a career in this field is a viable one in the long term.

What does it take to succeed as an entrepreneur?

I think the question should be – what does it NOT take to become an entrepreneur? It takes everything, but most importantly, the will power to strive through every problem is the key to becoming a successful entrepreneur.

What would be your advice to youngsters planning to enter this industry?

One advice that I will give to youngsters planning to enter this industry is to be very patient.

Where do you see yourself in five years’ time?

Five years is a long time to visualise, but the vision is to improve the influencer marketing experience for brands by making it more authentic and valuable, while also creating a more viewer-focused ecosystem for creators. The world is constantly in motion, so while talking about five years is difficult, I can confidently say that in the next six months, you will see Finnet work with some of the best brands – not only from a marketing standpoint, but also from a strategy and wealth creation standpoint. The future appears to be bright, and we are ready for it.

Is there a new venture that you would like to start/ work for any organisation in the future?

I would definitely love to, I and my team are working on a bunch of stuff which are coming soon.

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