Ad Land’s Young Guns: Ayush Wadhwa, Founder, Owled Media
Owled Media is an award winning creative tech agency and a production house which focuses primarily on Brand & Marketing Campaigns, Digital & TV Films, Animations, Videos, Social Media Management, AR & Design. Since inception in 2020, Owled Media has created more than 100 campaigns for over 80+ brands. This includes brand collaborations with Disney+ Hotstar, CRED, Unacademy, INDmoney, PhonePe, Licious, MAC Cosmetics, and Groww, to name a few.
Owled Media’s young founder, Ayush Wadhwa, discovered his passion for technology and online content creation around 11 years ago. His experience grew over the last 10 years as he produced over 1,100 films, worked with over 85+ brands, and put his knowledge of entrepreneurship, video production, and marketing at the forefront of everything he produced.
In conversation with Adgully, Ayush Wadhwa, Founder, Owled Media, speaks about his journey, experience of having run a failed agency, his four mantras for building a successful career, and more.
Tell us about your venture – Owled Media.
Owled Media is a content tech studio helping world’s leading brands and start-ups with brand campaigns, social media, film production, AR, design and a lot more.
Where do you see yourself and Owled Media in five years’ time?
I’m certain that Owled will have a very special irreplaceable place in the creative industry. Can’t wait to unfold everything that’s about to come.
What particular skill sets do you think you bring to the table to excel in your venture?
Before starting Owled, I was a freelance filmmaker for close to 5+ years and had also run a failed agency. As an independent filmmaker, who used to directly work with brands, I was able to build a lot of skill sets around film production, understanding brands, editing/ direction, understanding the business implication of the art that I am producing; furthermore, the failed agency experience gave me an overview of how NOT to crack business. So, when I started Owled, I had the edge of understanding business mixed with the core skill sets required to run a creative studio.
Icons in this field you look up to and how they have influenced you and your work?
My journey started from a very non-advertising background per se – Casey Neistat was my key inspiration in the beginning. More than individuals, Media Monks as a company has always inspired me to do better and more.
What are the five most productive things that you do in your everyday routine?
Workout, Clean Food, Scheduling all my work commitments, learning/ reading, surrounding myself with the right set of people.
Do you think a career in this field is a viable one in the long term?
100% - advertising is one of the biggest industries in the world. Businesses will always exist and the competitive ones will always need a vehicle to reach the right customers.
What does it take to succeed in a career?
I believe it’s a combination of four things:
- Right timing
- Having the core skill set
What would be your advice to youngsters planning to enter this industry?
Don’t listen to the veterans all the time – while most of what I’ve learnt is from the most experienced people in the industry, they also have a strict view on how it takes you years and years to be good at advertising. False! I have seen way too many young professionals doing an incredible job in the field of advertising. Believe in yourself, in your ideas, in your execution and just go for it.