Ad land’s Young Guns: Khushaal Talreja, LitmusWorld

Khushaal Talreja, Head of Marketing at LitmusWorld, has been driving the brand and marketing agenda at the award winning technology start-up, which has today grown a big mile. He championed the brand from the first day at work where a ‘Coming soon’ message flashed on the website to now hosting 125+ brands, interesting client stories and power features of the product. He has been instrumental in building the marketing strategy across all online and offline touchpoints, thereby elevating the brand and redefining the technology landscape globally. Besides managing the digital campaigns, Talreja also manages the industry association and technology partnerships of LitmusWorld. 

He has completed his Masters in Marketing & Communication, followed by a diploma in Digital Marketing from Westminster Business School, London. 

Talreja has co-founded and mentored several social entrepreneurship projects. He also led fund-raising campaigns for students across the world to pursue their further studies across business schools in the United Kingdom. 

What does it takes to climb up the ladder in marketing? Here’s Khushaal Talreja in his own words... 

How did you get into the role you are serving?
After my 1st year of working at LitmusWorld as a Marketing Evangelist, where I was handling the brand communication and business generation, I took responsibility to lead the Marketing team in my 2nd year at work. This was aligned with the company roadmap to scale the product and take it across multiple geographies to open new avenues. 

What particular skill sets do you think you bring to the table?
Leadership skills are critical while enabling a team in a fast-paced environment like LitmusWorld. We’ve been exponentially growing on the business front, but at the same time our brand touchpoints have only increased – from our website to our video series to the industry events we partner with. 

The agile thinking, along with getting a team together on key initiatives, is critical to my role. I believe just team work isn’t enough today, speed and accuracy are needed to hit the right nodes in the market. 

How did LitmusWorld come about?
At my sister’s graduation, I met one of the investors that led to an interview. Ever since then, I’ve made sure the journey has been worthwhile. When I joined the team, we were operating in a small setup in our current office, but today when I look at two years down the line, we’ve come a long way! 

What are the five most productive things that you do in your everyday routine?

  • Read the latest on our domain and industry
  • Spend a dedicated time with every team member and see what I can do to help them win at their job
  • Make sure to talk to at least one external partner – media, industry association, client, influencer, etc.

What does it take to succeed in a career like marketing?
Determination and Patience are the two things that go a long way in any career. Marketing is no different. I do see that people off late have become very impatient. They want to fastrack their career with a higher post and pay. These results in higher attrition, frequently aligning personal goals and eventually, disturbing your own career launchpad. Be determined; hold the patience and success will follow. 

What would be your advice to youngsters planning to enter this industry?
Don’t seek immediate rewards. Sow your seeds in the right field very wisely. Invest time in interacting with senior leaders of the industry, this will help you build your character. There is a lot to learn from the mistakes your seniors have made, but you need to be hungry enough to learn and prosper. 

Where do you see yourself in five years’ time?
If I were to rewind 5 years in my life and imagine myself being here, I would be somewhat satisfied. Today, I’m hungry to learn and achieve more; I’m hoping 5 years down I remain the same. I’ve always felt like being part of something pathbreaking. It’s difficult to stay calm with the ordinary marketing job – I choose my time very carefully and 5 years from now, I do know that any place I choose to be, will be worth my time. 

Is there any agency/ organisation that you would like to work with in the future?
Google, Apple.


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