Ad land’s Young Guns: Krishma Solanki - Director, Corp Comm, Publicis Groupe

Krishma Solanki has a rich 9+ years of experience in PR and Corporate Communications. Currently, she dons the hat of a Director, Corporate Communication at Publicis Groupe. She handles the organisation’s prominent Advertising and Digital agencies – Zenith, Starcom, Performics and Indigo Consulting.

In her career span, she has worked for some renowned companies like – Hill + Knowlton Strategies, Moes Art and Culture Machine. She has also worked on some extraordinary clients across GEC, Radio and OTT platforms such as Sony Entertainment Television, Reliance 92.7 Big FM, Zee Big Magic, Ganga, Ishq 104.7 FM, VIU and ALTBalaji, to name a few.

From being a Senior Supervisor at the age of 24 to becoming an Associate Account Director at 27 and now a Director at 29, it has been a milestone in Solanki’s career to have climbed the stairs with utmost hard work and perseverance. Handling huge teams and members elder to her has made her grow professionally. It’s rightly said – Age is just a number.

She has also been honoured with the Most Happy Client for the year 2015 for Sony Entertainment Television at the PR+ Awards.

Find out from Krishma Solanki what it takes to have a successful career in corporate communication...

What particular skill sets do you think you bring to the table?

Communication as a profession includes various subsets and a focused mind to see subsequent results. Right from corporate branding, corporate responsibility, corporate reputation, public relation, crisis management to internal & external communication, a Corp Comm professional needs to be conversant and alert. One needs to have the ability to possess these skills to emerge as a smart communicator. With the years of experience, I have embedded these qualities in my professional journey to be productive to an organisation and bring value to my role and career.

How did you join your current organisation?

I researched well about the company, put in my experience and knowledge about the role and gave my best shot to go through the extensive interview procedure. The entire process made me more confident about my role as a Corp Comm.

I wanted to be a part of this organisation. It is correctly said – If you have the will, you will find the way.

What are the five most productive things that you do in your everyday routine?

• Read
• Exercise
• Organise & manage work smartly (Work hard, but work smartly as well)
• Meditate and Chant positive affirmations (With all that is going around in this world, there is a need for a lot of positivity. And, to look for it begins from you)
• Giving time to my family (It’s the need of the hour)

Do you think a career in this field is a viable one in the long term?

Corporate Communication is a way a business communicates with its internal people and external audience. Effective communication is one of the most important pillars for any organisation and is essential for it to thrive longer. So, a career in this field is definitely viable for the long term.

What does it take to succeed in a career?

Sheer hard work can make you climb stairs in your career. But, you also have to be smart and knowledgeable to conduct the tasks successfully.

What would be your advice to youngsters planning to enter this industry?

Focus and never give up. Each role demands efforts, and you may feel tired and may want to give up at a certain point (Almost everyone goes through it). But, don’t quit. It’s just building you for the best. Hard work and efforts never go unseen.

Where do you see yourself in five years’ time?

To explore more and grow in my career and develop additional professional skills. Being a responsible asset to an organisation. Nurturing my leadership qualities and excelling in both professional and personal journey with hard work and achieving my career goals.

Is there any organisation that you would like to work with in the future?

There are many amazing organisations that a person would like to work for... I am no different. But currently, I would like to explore more at Publicis Groupe. It goes without saying – it is one of the best workplaces.