Ad Land’s Young Guns: Prashant Nagar, Founder, DigiWhistle

DigiWhistle is an influencer marketing and talent management agency that manages the majority of the country’s top influencers. DigiWhistle has some top finance content creators in its roster, such as Neha Nagar, Prafull Billore, Bhanu Pathak, CA Bhagyashree, Nidhi Nagar, CA Mukander Beniwal , Anamika Rana, Divyanshu Jain, etc.

They have worked with top brands like CRED, Master’s Union, Upstox, KUKU FM, Groww, ICICI Bank, among others.

In conversation with Adgully, Prashant Nagar, Founder, DigiWhistle, speaks about his journey with his own venture, future plans, icons he looks up to, long term career in influencers marketing, and more.

Tell us about your venture DigiWhistle.

DigiWhistle is a marketing and talent management agency that specialises in connecting influencers with brands that want to reach out to their audience. We work with a select group of influential personalities, which allows them to provide personalised services to both influencers and businesses. DigiWhistle’s goal is to help brands increase their online presence and maximise their engagement and reach on social media platforms. Whether it is an influencer looking to grow his/her online presence or a brand looking to advertise to your target audience, DigiWhistle work with both to ensure you get the best possible outcome.

What particular skill sets do you think you bring to the table to excel in your venture?

I bring several key skills to the table that help me excel in my venture. First and foremost, I have a deep understanding of the social media landscape and how to leverage it to reach a target audience. I have the required communication skills, which are critical in negotiating deals with brands and influencers alike. Additionally, with strong business acumen, which helps me make informed decisions and drive growth for the company. Finally, I love what I do, which helps me stay focused and dedicated to the success of DigiWhistle.

Icons in this field whom you look up to and how they have influenced you and your work?

There are several icons in the field of influencer marketing that I look up to and who have influenced my work. One such icon is Gary Vaynerchuk, who is a serial entrepreneur, social media expert, and motivational speaker. His focus on building strong relationships and delivering value to clients has been a major influence on my approach to business. Another icon is Neil Patel, who is a digital marketing expert and the co-founder of Crazy Egg and KISSmetrics. His ability to use data to drive marketing decisions has inspired me to use analytics and metrics to measure the success of our campaigns. Overall, these icons have influenced my work by showing me the importance of hard work, dedication, and a focus on delivering value to clients.

What are the five most productive things that you do in your everyday routine?

The five most productive things that I do in my everyday routine are:

Planning: I start my day by planning out my schedule and prioritising tasks to ensure that I stay focused and on track.

Networking: I make it a point to connect with influencers, clients, and other professionals in my network, which helps me stay up-to-date with industry trends and build valuable relationships.

Learning: I devote time each day to learning new things, whether it’s reading industry blogs, or attending webinars.

Delegation: I believe in delegating tasks to my team to ensure that everyone is working efficiently and effectively, which helps me focus on more high-level tasks.

Exercise: I make time each day for exercise, whether it’s a quick walk or a workout at the gym. This helps me stay energised and focused throughout the day.

Do you think a career in this field is a viable one in the long term?

I absolutely believe that a career in influencer marketing is a viable one in the long term. With the rise of social media platforms like Instagram, YouTube and Twitter, influencer marketing has become an increasingly popular and effective way for brands to reach their target audience. In fact, according to a recent study, the influencer marketing industry is set to reach $82.79 billion by 2022.

In addition to the increasing popularity of influencer marketing, there are several other factors that make this field a viable career option in the long term. For one, social media is constantly evolving, which means that there will always be new opportunities and challenges to tackle. Additionally, as the industry continues to grow, there will be a greater demand for experienced professionals who can help brands navigate the space.

I believe that a career in influencer marketing is not only viable but also highly rewarding and exciting. With the right skills, experience, and dedication, there is ample opportunity for growth and success in this field.

What does it take to succeed in a career?

I believe that there are several key things that are necessary to succeed in a career. These include:

Passion: Having a strong passion for what you do is critical for long-term success. It helps you stay motivated and dedicated even when faced with challenges.

Hard work: Success doesn’t come easy. It requires hard work, determination, and persistence.

Adaptability: The ability to adapt to changing circumstances and embrace new technologies and techniques is essential for success in any career.

Communication skills: The ability to communicate effectively with clients, colleagues and other professionals is a key aspect of success in any career.

Continuous learning: In order to stay ahead of the competition and be successful in the long term, you must be committed to continuously learning and improving your skills.

Overall, a successful career requires a combination of these factors, as well as a strong work ethic and a focus on delivering value to clients and customers. By focusing on these key areas, you can position yourself for success in any career, including in the dynamic and exciting field of influencer marketing.

What would be your advice to youngsters planning to enter this industry?

My advice to youngsters planning to enter the influencer marketing industry:

Develop a niche: Choose a specific area of interest or expertise to focus on. This will help you establish yourself as an expert in your field and attract relevant clients and followers.

Build your personal brand: Invest time and effort into building your personal brand across social media platforms. This will help you establish credibility and attract followers and clients.

Network: Attend industry events and connect with other professionals in the field. Building a strong network will help you stay up-to-date on industry trends and opportunities.

Be professional: Approach your work with a professional mindset, treating clients and colleagues with respect and delivering high-quality work.

Learn continuously: The industry is constantly evolving, so it’s important to stay up-to-date on the latest trends and technologies. Attend webinars, read industry blogs, and take online courses to expand your knowledge and skill set.

Be authentic: Above all, be authentic in your work and your interactions with clients and followers. This will help you build trust and establish a loyal following.

Overall, the key to success in influencer marketing is a combination of hard work, dedication, and a commitment to delivering value to clients and followers. With the right mindset and approach, you can establish a successful and rewarding career in this exciting and dynamic field.

Where do you see yourself and your company in five years’ time?

I see our company continuing to grow and expand in the next five years. We plan to work with even more influential personalities, providing a wider range of options for brands to choose from. Our goal is to become a leading influencer marketing agency in India, with a reputation for delivering high-quality services and excellent results. We also plan to stay ahead of the curve by keeping up with the latest trends and technologies in social media marketing, ensuring that our clients get the best possible service.

Overall, I see a bright future for DigiWhistle, with continued success and growth in the years to come.