Ad Land’s Young Guns: Prerna Goel, Co-founder & CMO, WhizCo
Prerna Goel is a young and spirited individual with an entrepreneurial mindset, who is a Co-founder and Chief Marketing Officer at WhizCo. Along with Aastha Goel and Keshav Jindal, Goel seeks to redefine the digital marketing space in the country, which conventionally relies on the modus operandi of uploading content across different social media boards.
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Before the inception of the brand, Goel began her tryst with the world of social/ digital media by managing a few Instagram communities, which resulted in several promotion offers coming their way. With multiple inbound queries flowing in, she realised the need of moving a notch up to launch a full-fledged digital marketing hub and thus, joined hands with some like-minded people to come up with WhizCo.
A DU graduate and MBA by education, it was her penchant for new-age technology that persuaded her to disrupt the marketing and influencer engagement ecosystem. The most integral skill that she brings on the table is ‘Communication’ and considers it to play a pivotal role in the business.
Her philosophy in life is to pursue any endeavour that brings happiness in life and believes in extending a helping hand to those who are less privileged. Prior to founding WhizCo, Goel had worked with OYO as a brand associate, where she effectively ran affiliate, e-mail marketing and social media campaigns and also worked closely with design, content and marketing team to come up with best creatives for various digital marketing platforms.
Find out from Prerna Goel about how important it is to build an attitude of never giving up in life, keep building a strong network in the industry and to accept challenges as well as opportunities that come our way.
What particular skill sets do you think you bring to the table?
Communication is the most integral skillset I bring to the table. When you intend to do business with multiple brands as well as individuals, your own communication as a brand plays the most pivotal role. As a co-founder, I spearhead business acquisition as well as revenue generation, which keeps me at the centre of all client communication. The way one talks to the client is very significant and crucial in determining prospects of the business. Besides, along with WhizCo co-founders Aastha Goel and Keshav Jindal, we have disrupted the digital marketing space by moving beyond uploading content across different social media.
How did you join your current organisation?
I am the co-founder as well as the Chief Marketing Officer at WhizCo, hence associated with the brand since inception through its growth story. Initially through our platform we managed several Instagram communities. Eventually, there was an inflow of brand deals on these pages as well as with regard to managing accounts of individuals and brands, and then led to the evolution as a complete digital marketing entity.
Icons in this field you look up to and how they have influenced you and your work?
Our industry has been very unique, which has evolved almost organically amid the surge of different digital and social media tools. With technology today playing a more prominent role than ever, this currently scattered space is expected to grow manifold in terms of size as well as industry. While at present we do not have a lot of established companies in the given domain, the situation is certainly slated to change in the near future. With regard to individual icons, I may not think of anyone in particular but moreover, everyone has a unique approach to handling a situation, and thus even I have not particularly been influenced by anyone.
What are the five most productive things that you do in your everyday routine?
The most productive way to keep going through the day is ensuring a mix of activities that keep you fit physically as well as mentally. This entails that there should be an adequate ratio of work, fun, physical activities, etc. The five most productive things that are part of my daily routine include working out & exercising to keep me active through the day, browsing through LinkedIn and Instagram to keep myself updated with the latest social trends, brainstorming with colleagues/ co-founders to check for work progress and establishing new pipelines for business, checking my inbox so that all e-mails get a prompt response and spending some quality time with family, especially my son who weans away all my stress.
Do you think a career in this field is a viable one in the long term?
Had I been asked this question a few months earlier, I might have been sceptical in giving a prompt or direct response, but developments over the recent past and at present have made my belief of this working in the long run stronger than ever. Currently, WhizCo for instance is working with multiple brands and the awareness and inclination towards the digital space seems to be only increasing with time. Also, the fact that the ecosystem itself is dynamic keeps spurting new sorts of opportunities than the existing ones, thereby throwing different challenges, learning and opportunities.
What does it take to succeed in a career?
The mantra of not giving up is what it takes to succeed in any endeavour, whether or not you have your own business or you are in a job. Initially when I didn’t get an expected response within the stipulated time frame from a point of contact at the client’s end, I doubted the potential of their doing business with us. However, as I gained more experience and became more aware of the roadmaps through my relentless efforts, I realised that instead of being bogged down by such thought, it is always better to strive to the best of one’s ability.
What would be your advice to youngsters planning to enter this industry?
My first piece of advice to youngsters entering the industry would be that they should be very dedicated to their work. Companies have a very dynamic work environment and sometimes it can get difficult to cope up, but if you sail through initially, sky’s the limit. Also, get into this industry only if you really want to. It requires a very high level of commitment.
Where do you see yourself in five years’ time?
I see myself growing the company to a level where it becomes the top homegrown creator management agency in India. I am also planning to expand the horizons of the company to foreign markets.
Is there any organisation that you would like to work with in the future?
We are open to working with organisations across verticals, industries as well as geographical locations. It would, however, be good to work with top brands in the US and the UK markets.