Ad Land’s Young Guns: Prerna Sood, Head of Content, Adlift India
With more than 11 years of experience in digital and social media, Prerna Sood, Head of Content, Adlift India, has a proven track record in Content Writing and Copywriting for large scale consumer brands and local businesses.
She believes in leveraging the power of words to bring a positive impact and change. Sood’s experience ranges from building communities, creating websites and SEO content, designing campaigns, to managing extensive projects. She has worked in diverse industries and has experience across BFSI, Lifestyle, FMCG, Health Care, Education, B2B, Technology and more. It also made her see beyond trends to develop strong partnerships and to understand the challenges of different industries. Sood has also been associated with Times Group, Nextag and Korra.
Hear from Prerna Sood, Head of Content, Adlift India, about her experience in the industry and what steps she is taking to succeed in her career.
What particular skill sets do you think you bring to the table?
We strive to be what we want to see in others, and that is what defines us. I strive for quality and integrity in work, and I constantly, actively work on building psychological safety in my team. I mentor them on and off work and I lead them with a sense of responsibility towards their careers and mental well-being. I am extremely proud of my team and love how much more awesome they get every day.
How did you join your current organisation?
Pure coincidence! I happened to cross paths with AdLift during a break I took from work, decided to work with them and there’s been no looking back ever since.
Icons in this field you look up to and how they have influenced you and your work?
I don’t idolise people. I find inspiration in talent. And it could be anyone’s – a new hire or a seasoned professional. It’s everywhere.
What are the five most productive things that you do in your everyday routine?
My team’s status meeting every morning is my first shot at a productive day at work for me and sets the tone for the rest of the day. I’m almost always actively recruiting and love interviewing new talent. Brainstorming and starting new projects is also something I love to do and seek at work. I like to go for a run in the evening and finish up the day by catching up with friends, cooking a meal, and reading before bed.
Do you think a career in this field is a viable one in the long term?
Absolutely! I think language is mankind’s greatest achievement and a good hold on formal writing is a precious quality. Skills you pick up as a content creator are also extremely valuable in the market and are industry agnostic. The key is to focus on being creative and constantly finding new ways to engage your audience with quality writing.
What does it take to succeed in a career?
I think we are all driven by different things and pursue different goals in life. Succeeding in your career essentially boils down to finding what drives you, individually. For me, being true to oneself is the key. This obviously needs to be augmented with integrity, persistence, and dollops of discipline.
What would be your advice to youngsters planning to enter this industry?
To be needed, to stay relevant, it takes a lot more than just doing the everyday work. One must go the extra mile, if you’ve got even the slightest ambition & want to move up the ladder. Youngsters must develop new skillsets, engage in developing interpersonal as well as professional connections, work with different formats of content – and see what aligns with their interests the most.
You need big ideas, great relationships, and solid writing. Other than that, I always suggest youngsters in the industry experiment with things outside of their comfort bubble, always be early, look for the value in criticism, be resilient, determined and to do exactly what you say you’ll do. Most of all, don’t be frightened to express yourself, and take everything as a learning.
Where do you see yourself in five years’ time?
I believe in the now. Getting the present right deserves so much more attention that we give it. The future can wait its turn. I do know I’d still be doing something I love, something I’m good at.
Is there any organisation that you would like to work with in the future?
I think I want to work on being the best at what I do. That matters more. No?