Ad spends for Government stands at 118.48Cr for FY 21-22

The Bureau of Outreach & Communication (BOC), formerly the Directorate of Advertising and Visual Publicity (DAVP), spent Rs 118.48 crore on Print, TV, and Radio platforms in 2021-22 through February 10, according to data released by I&B Minister Anurag Singh Thakur.

In 2021-22, the BOC spent Rs 96.39 crore on 5,608 publications, Rs 8.13 crore on 168 TV channels, and Rs 13.96 crore on 368 radio stations, according to a detailed examination of its expenditures.

The BOC, which was established on December 8, 2017, by combining the former DAVP, Directorate of Field Publicity (DFP), and Song & Drama Division (S&DD), intends to provide a 360-degree communication solution to Ministries/Departments/PSUs/autonomous entities. It serves as a media strategy advising group to the government.