Ad:tech 2016: What's different this year

Ad:tech, an event at which India’s modern marketing and media community meet each year, is hosting the 6^th edition of the conference on March 3 and 4 at the Leela Ambience Hotel and Residences, Gurgaon. The event provides ample opportunities to network with peers and future business partners from the marketing, technology, creative and media industry.

Highlights of the event

The conference has attracted participants from 28 countries. Strong international participation with delegates, exhibitors, speakers from the US, the UK, Israel, China, Singapore and many other countries.

The schedule is now live, and includes

·        50+ Session, 70+ speakers,

·        Keynotes by Nestle, BBC, Lufthansa, L'Oréal , FreeCharge & Carlsberg.

·        More than 50 brands on the speaker list

New Discover presentations

·        10 minutes & 10 slides on what’s new in Digital by Fork Media, Outbrain, Watconsult, Appier

·        Fork Media to launch their Influencer Marketing platform at ad:tech and is hosting a session on the topic with noted actor Shilpa Shetty and R Madhvan

·        think:tech Presentations on Expo Floor by Tune, Criteo, Taboola and many more

Jaswant Singh, General Manager-India, ad:tech India, said, “The 2016 agenda features keynotes, case studies, panels and fireside chats and showcases best examples of how the biggest and brightest brand marketers are reaching new audiences, building brand awareness, brand connect & enhancing brand loyalty. This year’s agenda is structured in four streams.”

Key agenda for this year

Data Analytics & Insights: Data analytics is increasingly a source of competitive advantage for organisations of all sizes. This program stream is designed to cover how India’s smartest ‘data led’ marketers are benefiting from developing data management platforms. We also discuss key issues facing the industry including Ad Fraud and the pitfalls of not looking at actionable metrics in a cross-channel & cross-device world.

Engagement & Experience: Today is The Age of The Customer, and brands that focus on consistently delivering exceptional customer experience will have a distinct competitive advantage. The steam features interesting discussions and presentations on the evolving science of engagement & the new rules of content creation and monetization.

Evolving Marketing Technologies: As the world becomes ubiquitously digital, finding and engaging customers requires marketers to arm themselves with the tools to engage across channels and master the complex technology ecosystem. Learn more about Programmatic, cross device attribution and evolution of devices.

E-Commerce & Mobile: What do you get when you combine increase in smartphone penetration, improvements in mobile payment, security and usability? A Revolution in Retail. The stream aims to understand future of E-commerce and how m-Commerce is blowing things up. We also discuss challenges in Delivering omni-channel experiences to this new generation of customers in the “on-demand” world?

Singh further said, “The Indian Digital ad spends are to grow 47.5 per cent YOY in 2016 and now represents 12.6 per cent of total ad spends, according to a new report by GroupM. As Marketers Shift to Marketing in a Digital World they also have a uphill task understanding the customer journey has become tremendously complex and connected. Data, measurement, content and mobile continue to be key priorities in 2016. Over the years we’ve seen increased participation from Brands at ad:tech as it’s the best opportunity for to find the right business partners, learn the latest in digital and experience products and technologies that are shaping our growing digital marketing world.”

Talking about how the event will be bigger and better, he said, “The 2016 event is shaping up really well and we’re gearing up for what should be our biggest ad:tech till date. We are expecting over 5,000 delegates and this year we have seen a very strong international participation with delegates, exhibitors, speakers from US, UK, Israel, China, Singapore and many other countries. Our conference features over 50+ Session, 70+ speakers and covers almost everything that’s relevant to marketers to stay competitive.”

The exhibition features 80+ exhibitors including:

a. 30 First time Exhibitors,

b. Covering 18 categories.

c. New outdoor Networking Gardens by Vizury, Opera MediaWorks

d. 13 New start-ups in the Innovation zone, showcasing cutting edge and new technology in digital marketing today

The speakers include Alexander Schlaubitz, Vice-president, Global Marketing of Lufthansa; Michael Chrisment, Global Head of Integrated Marketing, Nescafé, Nestlé; Christophe Eymery, Head of Digital and Media, L’Orèal; Kunal Shah, Founder and CEO, Freecharge; and Manlio Sanna, Global Marketing Director, Carlsberg Group.

This year, ad:tech will be launching their Networking Only APP that’s about connecting their Conference Delegates, Speakers, Exhibitors and Sponsors who will be attending and who they should meet. The app allows one network at ease, send messages and set up face-to-face meetings.