ad:tech New Delhi 2013 adds more woman power to its keynotes

Having previously confirmed three keynotes by leading women from The Coca-Cola Company, BBC Advertising and iProspect & Digital Media Asia Pacific, the third India edition of the world’s #1 digital marketing event, ad:tech New Delhi 2013, has announced the names of more industry stalwarts who will be part of the first-ever all-women keynote at any ad:tech around the globe. These include Bettina Sherick, Senior Vice President-International Strategic Digital Marketing, Twentieth Century Fox, Katharyn White, Vice President Marketing, IBM Global Business Services and Alyssa Altman, Vice President, SapientNitro. Corporate India’s leading TV anchor and Executive-Editor of CNBC-TV18, Shereen Bhan, will jointly present a keynote with Durga Raghunath, VP Product and Executive News Producer, Firstpost.

Says Rammohan Sundaram, event chairman for ad:tech New Delhi 2013, “With just about three weeks to go, it’s exciting to see how this year’s ad:tech New Delhi is shaping up so beautifully. We have carefully handpicked each of the keynotes to showcase different elements of digital that is relevant to you, whether you represent a brand, an advertiser, an agency, or media. You will get to hear and meet Bettina of 20th Century Fox, who spearheaded the development of international digital marketing campaigns for $100M+ box office releases such as Ice Age, Life of Pi, The Simpsons Movie, Fantastic Four and Rise of the Silver Surfer. If it is the emerging dynamics between your marketing and IT departments that concerns you more, who better to listen to than IBM’s Katharyn, who has helped define the future of the marketing profession by applying analytics to refine the marketing mix, led the Business Analytics and Optimization and Smarter Commerce launch. Then, there is Alyssa from SapientNitro, the new-breed agency which has created awesome campaigns for brands like Audi, Chrysler, Jeep, Coca Cola, and Maybelline. And then again, we have all seen Shereen on TV so often but how many of us have appreciated the unparalleled role she has played in evangelizing digital entrepreneurs through Young Turks, one of India's longest running shows on entrepreneurs? She presents a joint keynote with Durga, who has helped Firstpost become one of the top five digital news brands in India in just 18 months.”

Besides the regular learning opportunities such as keynotes, break-out sessions, sponsored workshops, the exhibition area and the gala networking bash, this year’s ad:tech will also showcase many more innovative and irresistible opportunities to network with participants and sponsors throughout the event, through beer garden, pub crawl and a fun hangout for ladies filled with pampering and special gifts.

Based on the overwhelming demand, ad:tech New Delhi 2013 has extended the deadline for its advance rates for registration to 10 February, 2013.