Ad Volumes per channel up 5% during 39 matches of IPL 15: TAM Sports

Ad Volumes per channel during 39 matches of IPL 15 grew by 5%, compared to IPL 14. Tally of Category grew by 10%, advertisers grew by 5%, whereas count of brands showed marginal growth of 1% in the 5th week of IPL 15, compared to the first 4 weeks of IPL 15.

Among the Top 5 Categories of IPL 15 and IPL 14, there were four categories that were common. During IPL 15, the Top 5 categories collectively contributed 39% of overall ad volumes. Ecom-Gaming was on top in IPL 15 as well as in IPL 14.

Top 5 advertisers contributed more than 20% share of ad volumes during 39 matches of IPL 15. Sporta TechnologiesTopped in terms of advertising with 7% share during IPL 15. Sporta Technologies, Think & Learn and K P Pan Foods among the Top 5 advertisers were common between IPL 15 and IPL 14.

Top 5 brands contributed 22% share of ad volumes during 39 matches of IPL 15. Dream11.com was the top advertised brand during both IPL 15 and IPL 14. Dream11.com was also the only common brand among the Top 5 of IPL 15 and IPL 14.

Over 15+ new categories appeared in the 39 matches of IPL 15, compared to IPL 14. Among the new categories, Corporate/ Brand Image topped the list, followed by Ecom-Auto Rental Services.

10-20 seconds ads were utilized the most during commercial breaks, followed by 21-40 seconder ads.

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