Adani Group and RepIndia’s inspirational green campaign
On the occasion of World Environment Day (5th June 2020), the Adani Group has taken their sustainability stance a notch higher with the #SoundsOfGoodness campaign to generate much-needed awareness about the pressing environmental concerns and how individual efforts can bring about a real change. Teaming up with RepIndia, Adani Group’s digital partners, the campaign enthused millions to take a step forward and preserve Mother Nature in all its bounty and splendor.
Leveraging sounds of nature that can be experienced across Adani Group’s businesses and initiatives, the campaign was aimed at making a pertinent conversation that can inspire people to contribute their bit towards preserving Mother Nature and tread the path of goodness.
The campaign was launched with Adani Group sharing sounds of nature that inspired their eco-friendly, sustainable initiatives like mangrove plantations and renewable energy. In turn, users were invited to share their unique experiences with the various sounds of nature they experience on a daily basis. The crowd-sourced sounds were then compiled to make a #SoundsOfGoodness tribute video that reflected the beauty of nature and why it must be preserved in its wholeness.
Commenting on the success of the campaign, Paresh Chaudhary, Group President, Corporate Brand Custodian, Adani Group, said, “Sounds of nature around us have served as an inspiration to our numerous sustainable initiatives that furthered our all-inclusive growth approach. We wanted to share these sounds with our audience and inspire them to take a step forward towards preserving Mother Nature. We wanted to initiate a dialogue that induces action.”
Ayesha Chenoy, Co-Founder & CEO, RepIndia, said, “We wanted to create something that draws inspiration from nature in its narrative to conserve it, in order to create a hard-hitting and inspirational message that encourages people to realise their responsibility. Adani Group’s #SoundsOfGoodness perfectly encapsulated that idea, and the response was nothing short of overwhelming. I extend my congratulations to everyone who has been an integral part of #SoundsOfGoodness and helped us achieve our goal.”
Agency Lead: Ashish Manchanda
Creative Directors: Hitesh Jain, Soven Mondal, Aman Rawat
Project Manager: Anirudh Sharma
Writer: Rohan Anand
Execution: Shobhit Agarwal