Adani Group unveils its new brand identity and new tagline "Thinking big. Doing better'

In line with its ambition of global expansion, Adani Group today unveiled a new visual expression to symbolise the modernity and international potential of the Group's business as well as the simplicity of its integrated business model.

The logic behind the new brand is also encapsulated in the phrase "Thinking big. Doing better', not intended to be an advertising strap-line, the phrase is simply meant to explain the spirit in which the Adani Group works. "Thinking big' captures both the scale of the group's activities and the ability to see new potential. "Doing better' defines both the Group's history of delivering on its promises but also hints at a wider social benefit.

Unveiling the new global brand identity at Mumbai, Gautam Adani, Chairman, Adani Group said, "The new corporate identity captures the Adani Group's journey from its humble beginnings in Ahmedabad to its current global presence with mining assets in Australia and Indonesia. Today, is an important day for all of us as it marks the culmination of some important milestones in the Adani journey. Firstly, on realizing the potential of an integrated business model, we have decided to focus on three clusters -- Resources, Logistics and Energy, which will be our key growth drivers for a successful and sustainable future."

Adani further added, "On the business front, we have successfully commenced our mining exploration programme in the Galilee Basin in Queensland. This marks the culmination of the first phase of our foray into Australia. Lastly, we have synchronized another supercritical unit of 660 megawatt (MW) at our state-of-the-art power plant in Mundra. These achievements will mark the beginning of another illustrious chapter for the Adani Group in the days and years ahead."


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