Adarsh Pete joins IBM

Adarsh Pete, previously Adobe India Marketing Manager – Adobe Experience Cloud has moved on to IBM India to lead their South Asia efforts in Brand, Social and Advertising. He was with Adobe for more than 6 years.

With a career spanning over 16 years, Pete is a digital strategist who believes in marketing with experience driven business principles where technology, data and content play a key part. In his new role at IBM, he will be responsible for consistent brand visibility/experience and tactics in India, South Asia market, developing social media strategy for IBM India across social platforms, developing and owning the search marketing strategy, and leading the integration of paid media activities between brand and performance marketing teams.