AdAsia2011 confirms eleven additional speakers!
Eleven additional speakers have confirmed their participation as speakers at the AdAsia 2011 congress in New Delhi from October 31 to November 03, 2011. They areIrfan Mustafa – Chief Leadership Development Officer, Yum! Brands Inc. & Managing Director, Middle East, North Africa , Pakistan and Turkey , Yum! Restaurants International,Bob O’Leary- Managing Director, Head of Global Marketing. Consumer, Citi, Kelly Clark – Worldwide CEO, Maxus, Mainardo De Nardis – CEO,OMD Worldwide, Adil Zainulbhai – Managing Director – India, McKinsey & Company Inc., Laxman Narasimhan – Director – New Delhi, McKinsey & Company, Inc., Simon Bond – Chief Marketing Officer, BBDO/Proximity Worldwide, Chris Thomas – Chairman and CEO of BBDO in Asia, Middle East and Africa & Chairman of Proximity Worldwide, Tom Doctoroff – JWT North Asia Area Director, Greater China CEO, Piyush Pandey – Executive Chairman and Creative Director, South Asia, Ogilvy & Mather India and Santosh Desai – Managing Director & CEO, Future Brands Ltd.The sharing of their rich and varied experience in business management, media, marketing and communications will add immense value to AdAsia 2011.
IrfanMustafa, wears two hats, firstly, as the Managing Director for the Middle East, North Africa , Pakistan and Turkey region for Yum! Restaurants International, parent company of KFC, Pizza Hut, Taco Bell, A&W and Long John Silvers. In this role, the region has increased the business six-fold in the last decades. The region comprises 14 countries with a network of 1300 restaurants and US$ 1.5 Billion turnover. Secondly, in the role of Chief Leadership Development officer (CLDO), his primary role is developing global systems and personally facilitating high powered sessions in developing next generation leaders. This includes jointly running a one week leadership program together with the President of the company twice a year for selected high potential executives. His previous assignments include six years with PepsiCo and fourteen years with UniLever in Marketing and General Management in Pakistan , West Asia, Egypt and U.S.A. Irfan has also extensively lectured as a guest speaker at business schools in U.S.A. , Pakistan , Egypt and U.A.E. He is a Board member of Dun & Bradstreet International, South Asia & Middle East – Dubai , UAE. ShaukatKhanum Cancer Hospital , Pakistan . He is also the Founder and Ex-Chairman of NetSol Inc. – a Nasdaq USA & Dubai company and Partner and Board Member – Amzone LLC, California – Franchisee of Taco Bell.
Bob O’Leary as Head of Global Marketing for Citi’s Global Consumer Business is responsible for executing key marketing priorities to support the needs of the business globally. Additionally, in partnership with the businesses, regions and markets, Bob is responsible for ensuring creative excellence, effectiveness and consistency in all customer/client-facing communications. In 2007, Bob launched the first integrated global advertising campaign for the organization, introducing the new company name ‘Citi’ and its brand purpose of driving financial success for its clients. Bob has spent his entire career in marketing and advertising. Prior to Citi, he was a Senior Vice President at SS+K, an integrated marketing company where he developed and executed marketing programs for clients such as The Lance Armstrong Foundation, Time Warner Cable and Chubb Insurance. Prior to SS+K, Bob worked at Pizza Hut, Inc. as the Director of Advertising. During his tenure at Pizza Hut, he helped to successfully re-launch the brand and introduce Stuffed Crust Pizza, which, in its first year, became a billion dollar brand. For the last two years, Bob has served as the Jury Chair for the Asian Marketing Effectiveness Awards. In 2010 and 2011, he judged the Global Effies. This year he served on the 2011 Grand Effie Jury. At the 2011 Advertising Festival in Cannes this year, Bob participated on a panel hosted by Arnold Worldwide: Fixing Advertising’s Talent Crisis. And, he is an alumnus of Hyper Island ’s Digital Master Class.
Kelly Clark as the worldwide CEO of Maxus is a global executive of one of the four global media agency networks in GroupM. Maxus has recently been named the fastest-growing global media agency by Recma for the second year running. Throughout his career, he has worked closely with leading blue-chip clients including Unilever, Pepsico, Nike, IBM, Nestlé, Kellogg, Ford Motor Company, Fiat Group, UPS and HSBC, among many others. Prior to his current role, Kelly was the CEO of GroupM’s operations in Europe, the Middle East and Africa between 2005-2008. Based in London , he was responsible for overseeing more than $26 billion in client billings and 6,000 employees. He assumed that role after serving for three years as CEO of Mindshare UK , another GroupM agency. During this time, Mindshare UK nearly doubled in size, rising from sixth-place to become the second largest agency and was twice voted Agency of the Year by Campaign magazine.
Mainaro De Nardishas over 25 years’ experience of marketing services and oversees OMD on a global level. OMD is in one of the leading media communications agency, with more than 8,000 employees in 97 markets serving the world’s high-profile brands. Before joining OMD in New York two years ago, he was the CEO of Aegis Media worldwide and a board director of Aegis Group PLC in London . Prior to Aegis, he led MEC worldwide, a WPP company, where he spent 18 years expanding global capability and network capacity. Before moving to London in 1993, Mainardo was based in Milan, Italy, where he was a founder of third wave advertising agency Alberto Cremona and later also a founder of the country’s first media agency, now part of MEC. His first job was in client service at Y&R Milan.
Adil Zainulbhai is currently the leader of the India Practice of McKinsey & Company, Inc. He moved back to India in 2004 after 24 years with McKinsey in the United States where he started the firm’s office in Minneapolis and led its office in Washington D.C. Over the last 6 years, in addition to growing the India practice, Adil has been focusing on three areas namely helping Indian companies meet their growth aspirations and become successful globally, Public Sector Units (PSUs) become more efficient and effective and MNCs enter India and build profitable and large businesses. In addition to counseling several CEOs, he advises various Government Agencies on economic development issues like achieving GDP growth targets and challenges related to the metals and mining, transportation, and logistics industries. He has spoken extensively at various Indian and multinational forums like the World Economic Forum summits in Belgium , USA , Scandinavia, and Japan , and at NASSCOM and CII events. He is a Board member of the American India Foundation, Saifee Hospital , SaifeeBurhaniUpliftment Trust, the Advisory Board of the Indian Institute of Technology, Bombay , and the Wockhardt Foundation. He also sits on various award juries and investment forums.
Laxman Narasimhanjoined McKinsey in 1993 and has worked with them in San Francisco , Cleveland , Toronto , Tokyo , and New Delhi . Currently, he leads the Marketing and Sales, Consumer, Retail and Media Practices in India and the Consumer and Shopper Institute across Emerging Markets; previously led Global Retail Knowledge for McKinsey’s Retail Practice. He has developed growth strategies for leading online and multi-channel retailers, evaluated platform strategies for the diversification of a leading e-commerce player, driven the merger integration of a leading global personal care company and identified opportunities to drive significant performance improvement in sales and trade promotions at two consumer goods companies and using “lean” approaches transformed brand delivery, operations and customer service at three leading US specialty retailers.
Simon BondSimon has worked at BBDO for over 13 years and has helped establish their digital operations in Europe, Middle East & North Africa, Asia Pacific and now North America . Simon is a seasoned global marketer and has been heavily engaged in building global brands like P&G, J&J, PepsiCo, Campbell’s and Mars and advising them on their global digital, social and mobile strategies. In order to drive new thinking across the global network Simon established BBDO’s innovation and thought leadership initiative called the Digital Lab, which is a best in class education and inspiration centre housed with the agency. The Digital Lab ensures all BBDO clients, staff and agency partners are on the cusp of change and innovation and understand how to embrace the new opportunities within the digital ecosystem.
Chris Thomas has spent over 25 years in the communications industry. He has spent the majority of his time working for BBDO, a part of Omnicom. It has 287 offices in 79 countries. It is by every measure the most creative network in the world. It has won network of the year from the Cannes Advertising festival for five years in a row and tops the Gunn Report as the World’s most awarded network. BBDO has been ranked number one in this report eight times out of the report’s twelve year history. In a 2011 network ranking by Effie Worldwide and WARC based on 40 Effie competitions around the world BBDO emerged as the number one network. And, at Cannes in 2011 when six cases were awarded as the most effective creative in the world – BBDO won four of those six including the Grand Prix. Chris is Chairman and CEO of BBDO in Asia, Middle East and Africa and Chairman of Proximity Worldwide. Proximity is the direct and digital network aligned to BBDO.
Tom Doctoroff has become one of Asia’s most respected and well-connected marketing professionals.Hisunique combination of pan-Asian work, plus more than a decadeexperience in China , has made him a leading expert in the cross-border management of brand architecture and brand building. He is also regarded as the leading expert in understanding how Chinese culture and psychology impacts both consumer communications and mainland corporate structure. He has appeared regularly on CNBC, NBC,the Financial Times and Business Week, Wall Street Journal and the New York Times. He is a sought after keynote speaker for events such as the International Advertising Association’s global symposium, University of Chicago’s Global Management Conference, the China Luxury Summit and the JPMorgan Asia Pacific Equities conference. Tom is the recipient of the “Magnolia Government Award, the highest honor given by the Shanghai municipal government to expatriates and was selected to be an Official Torchbearer for the Beijing 2008 Olympics.He is also the author of the best-selling book “Billions: Selling to the New Chinese Consumer” and his 2nd book “China Code” just published in China in 2010. Tom’s blog on the Huffington Post is actively followed by reviewers.
Piyush Pandey has been named the most influential man in Indian advertising eight years in a row by The Economic Times, India ’s premier business paper. Under his leadership, O&M India has won twenty five Lions. In 2004, Piyush became the first Asian to be the president of the Cannes jury. He is the only Indian to have won three Grand Prizes at the London International Advertising Awards. Under Piyush’s leadership, O&M India has become a creative powerhouse. It has been named India ’s most creative agency ten times in the last eleven years. India ’s leading business daily Economic Times has rated O&M as the numerouno agency across all parameters eight times in a row! With over 500 Indian and international awards gracing its shelves, Ogilvy India is ranked amongst the most creative offices in the entire network. Piyush was awarded the Lifetime Achievement Award for 2010 by the Advertising Agencies Association of India. Ad Club Mumbai voted Piyush’s commercial for the adhesive brand Fevikwik as the commercial of the century and, his work on Cadburys, as the campaign of the century. Not surprisingly, people in India refer to chocolates as Cadburys.
Santosh Desai is the Managing Director and CEO of Future Brands Ltd. Future Brands is a branding services company that creates and manages a portfolio of brands and offers consulting services in the brand and consumer space. Before taking up this assignment, he was the President of McCann-Erickson, one of India ’s premier advertising agencies. A post graduate from IIMA, his interest lies in studying the relationship between culture and brands. His work as a social commentator and a media critic has also been documented in his role as a weekly columnist with Times of India, and columns in Mint, Media International andTehelka. He is a member of the Advisory Council on Communication (ACSAC) of the UID programme as also a member NACO sub-committee on communications and a trustee at the Centre for Media Advocacy. He is on the boards of ING Vysya Bank, Mumbai Business School and Future Consumer Products Limited and on the Governing Councils of Mudra Institute of Communication, Ahmedabad and Praxis Business School , Kolkata.
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