Additional Resonsbilities For Ravi Santhanam At HDFC Bank

The HDFC Bank on Friday announced a major organisational change, reshuffling the portfolios of its core team. This is the first major rejig under the new managing director, Sashidhar Jagdishan.

Ravi Santhanam, currently the bank's chief marketing officer, will now also be responsible for driving digital marketing as a stand-alone delivery channel. Santhanam will additionally be responsible for the retail liability products and managed programmes at the bank. With digital payments,  big data and analytics  gaining  more importance the entire banking sector is trying to catch up fast with the digital transformation.

Prior to joining the bank, Mr. Santhanam was working with Vodafone – first as its COO for Uttar Pradesh and later moved to Mumbai in 2013, to lead the newly created business vertical of Data, Devices, and Content & Innovation.

Mr. Santhanam has total experience of over 20 years and has also worked with Reliance Communications, ICICI Bank and PowerGen across functions including Strategy, M&A, and Business & Functional leadership roles.



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