Adfest 2017: Taproot Dentsu wins Integrated Gold Lotus for Adidas Odds

Taproot Dentsu has won the only Integrated Gold Lotus in whole of Asia at Adfest 2017 for their Adidas Odds campaign. The campaign also won two Golds in Promotion and Film Craft Lotus. Taproot Dentsu also walked away with three Bronzes – two for Films and another for Promo Integrated, again for Adidas. 

Taproot Dentsu took home an Integrated Gold Lotus, 2 Golds and 2 Bronzes. In 2013, Taproot was the first ever Indian agency to win the ‘Agency of the Year’ title. 

Commenting on the wins, Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu, said, “This campaign is and will remain close to my heart for the simplicity and honest of the campaign and approach, I am happy to win this biggest honour for India and us, this is the only Integrated Gold Lotus that was awarded in the whole of Asian region and I am glad Indian has won at this global/ Asian forum. India is still seen as a traditional advertising country and to win a big honour like this will certainly help us/ Indians be seen as a new age player in the global advertising market.” 

Dentsu Tokyo won Agency of the Year and Dentsu Network won the Network of the Year honours at Adfest 2017.


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