Adfest 2018: Melvin Mangada is as Jury President, Design & Print Craft Lotus
Adfest has brought on board one of the most influential figures in Philippine advertising, Melvin Mangada, as Jury President of Design Lotus and Print Craft Lotus at Adfest 2018, which runs from March 21 to 24 in Pattaya, Thailand.
Mangada is Chief Creative Officer at TBWASantiago Mangada Puno. He is the first Hall of Fame member inducted by 4A’s Creative Guild of the Philippines. Recently, he steered TBWASantiago Mangada Puno to win the 4As (Association of Accredited Advertising Agencies of the Philippines) Agency of the Year Award six times.
“I am excited to be joining one of my favourite festivals to oversee two of my favourite categories. Asia is famous for the quality of its design thinking and print craft, so I am expecting to be blown away by the quality of this year’s winners,” said Mangada, who has been an over-achiever from the moment he graduated, recruited by Ace Saatchi & Saatchi as the industry’s first art director straight out of college. Since then, he’s brought home awards from Cannes, D&AD, Clio, One Show, and Adfest.
Jimmy Lam, President of Adfest, commented, “TBWASantiago Mangada Puno has consistently produced some of the region’s most awarded work, so we are delighted that Melvin has agreed to share his talents with the other jury members at Adfest 2018.”
Beyond advertising, Mangada is an art collector, painter and movie producer. He produced ‘Thy Womb’, the most internationally awarded Filipino film of 2012, directed by Brillante Mendoza. He serves as Adjunct Professor of Advertising at the College of Fine Arts and is a Board of Trustee at Bright Halls, a non-profit orphanage and Canvas.ph, an organisation that promotes reading among children in disadvantaged communities.
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