Adfest expands speaker line-up; Rohit Ohri to explore Never Finished Ideas

Adfest 2017 continues to unveil more speakers, workshops and events, which reflect its theme – ‘20 Years of Diversity’. Adfest will be divided in two halves – Craft@ Adfest (March 22 and 23) will explore trends influencing production, post and digital companies; while Creative@ Adfest (March 24 and 25) is tailored for agency and marketing professionals. 

The latest sessions to be announced are: 

Cut to Tomorrow: The Crucial Role of Editors in Crafting Campaigns

Ryan McGuire, Editor & Managing Director, and Timo Otsuki, Executive Producer, Cutters Studios (Tokyo) – Wednesday, March 22, 11:30 am

Good editors are filmmakers. Even more, problem solvers, marketers, salesmen. Editors build brands and move product. Good editors even become brand experts. Intimately familiar with the footage, they provide solutions sometimes unimagined. McGuire and Otsuki will unmask the editors’ invaluable role in crafted storytelling. 

The Magic of High Touch

Ithyle Griffiths, Director, Angela and Ithyle, Inc. (Los Angeles) – Wednesday, March 22, 4 pm

Griffiths will share his ideas on developing a personal style and refining techniques; how to come up with concepts that inspire human connection; and the importance of creative experimentation. As a director with a passion for stop motion, he will also share a technique for communicating ideas in a magical way. 

From Content to Entertainment

Matt Noonan, Chief Executive Officer, Curious (Auckland, Sydney & Singapore) – Wednesday, March 22, 4:45 pm

2016 saw the release of Curious-produced feature film, ‘The Hunt for the Wilder People’. It premiered at Sundance Film Festival and went on to set a new box office record as a top 10 all-time film in New Zealand. Noonan will share the process of developing the film, also delving into the art of creating successful contemporary branded entertainment. 

Never Finished Ideas

Rohit Ohri, Group Chairman & CEO, FCB India (New Delhi) – Thursday, March 23, 3:15 pm

FCB’s Never Finished Story is a theory that suggests brands should by no way be static and unchanging. It implies an innate ability to change, evolve and grow with the times – a fundamental shift from ‘building’ a brand story that is large, monolithic and static to ‘dissolving’ a brand’s story so that it is fluid enough to be told in different contexts, in different ways. Ohri will explore FCB’s approach to telling stories that never end. 

Master the Art of Seduction

Pum Lefebure, Co-founder and Chief Creative Officer, Design Army (Washington, D.C.) – Thursday, March 23, 4 pm

Do you believe in love at first sight? Smart designers do. After all, the first visual is the ultimate seducer – it flirts and mesmerises. It triggers feelings that create not just a fleeting encounter but a full-fledged experience. For brands, that means killing old models and designing new emotional journeys. It’s less about commercials and more about brand experience. Don’t bore your audience – beguile them. Lefebure will reveal design secrets that give branding more passion and sales more punch. 

The Viral Experiment

Dave Christison, Managing Director, Executive Producer & Co-Founder, The Woolshed Company (Melbourne) – Thursday, March 23, 4:45 pm

The Woolshed conceives, creates and strategically seeds viral video campaigns, repeatedly amassing worldwide news coverage and accumulating over 310 million online views (and counting), all without any paid media, promotion or distribution. Christison will share some of the creative rules and seeding strategies The Woolshed Company implements in order to create ‘snackable’, highly sharable content that is capable of reaching worldwide mass audiences. 

Adfest 2017 will take place from March 22 to 25 at the Royal Cliff Hotels Group in Pattaya, Thailand.

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