ADFEST unveils its 2017 animation, created by Dentsu Inc. Tokyo
Dentsu Inc. in Tokyo has created a beautiful animation to celebrate ADFEST’s 20th Anniversary.
“We are excited to unveil our incredible ADFEST 2017 animation, which celebrates ‘20 Years of Diversity’,” says Kem Suraphongchai, Festival Director at ADFEST. “The film animates our theme perfectly and celebrates the successes we’ve achieved together as a region since the very first ADFEST took place back in 1998. We would like to express our gratitude to the team at Dentsu Inc. who worked so hard to create an animated film that celebrates our 20th anniversary so perfectly.”
The film shows the roots of a tree sprouting, dividing, growing and flourishing, beautifully accompanied by a quirky orchestral soundtrack.
Dentsu Inc. also designed the ADFEST 2017 icon, which is inspired by the roots of a tree or plant and tells the story of ADFEST’s evolution over the past 20 years.
“In 1998, a seedling named ADFEST was planted in one of the most diverse continents in the world. Its purpose was to nurture and celebrate creative talent across Asia,” explains Yoshihiro Yagi, Group Creative Director at Dentsu Inc. in Tokyo.
“Since then, the seedling has evolved and grown. Each year, its diversity expands. But it cannot grow without the support of its roots, which run deep and wide – these roots are the heart and soul of ADFEST, and form the inspiration for our design.”