Adgcraft wins PR mandate for CuriousJr
Adgcraft is a new-age communications agency that has recently adorned a new hat as it won CuriousJr’s PR Mandate by offering them strategic solutions to the most complex brand situations in the simplest manner possible. Curiosity Edtech Private Limited (CuriousJr) is a Gurugram-based online platform founded in September 2020 to enable code learning for children between 8 and 17. It is mobile-first, provides lessons in vernacular languages, and enables publishing and sharing of creations by students within the larger community.
Adgcraft will be responsible for increasing CuriousJr's overall brand reputation, awareness, and visibility, as well as providing strategic communication counsel and managing media relations, external communications, and other PR-related operations. From Adgcraft's Noida office, the account will be monitored and controlled.
"It was important for us to pick the right partner who shares our brand’s vision and mission and helps us elevate our brand presence with an agile public relations strategy. We are thrilled to have Adgcraft onboard. We look forward to having a fruitful association with them. '' added Mridul Ranjan Sahu, the Co-founder of CuriousJr.
On winning the mandate, Abhinay Kumar Singh, Founder and Managing Director, Adgcraft, said, "Children’s IQ is very high these days, and to cater to that, we need more resources and technologies. CuriousJr, the future of the Edtech revolution, is a mobile-first platform for kids to learn to code, think, and be creative. We are very happy to be assisting them with PR and communications. "
Adgcraft has offices in Noida and Lucknow. The agency manages brands from multiple sectors, such as startups, lifestyle, health, logistics, real estate, fin-tech, education, travel, hospitality, etc.