Adgully completes 10 years

Crossing the decade-mark is an exhilarating feeling. Adgully has today achieved this landmark – completing 10 years in the business. It was on September 23, 2009 that Adgully stepped into the online world of disseminating news related to the M&E and advertising industry.

As in the case of any successful venture, Adgully was born of a ‘dream that won’t go away’, countless hours of planning, arranging for the start-up capital, and moving out of a well-cushioned comfort zone. The year 2009 was when the M&E and advertising industry all across the world was going through a slump, the reverberations of which were felt in India as well. From a growth of over 16 per cent in the 2004-2008 period, growth in 2009 had halved to 8 per cent (as per PwC’s ‘Indian Entertainment and Media Outlook 2009’ report).

The unstable markets offered an opportunity to news portals in providing that much needed clarity and indepth analyses. Hence, Adgully’s DNA was formed with the need to present news about the industry the way it is – without unnecessary embellishments, speculations or the mad rush to “break” news. We all get there eventually – just a few seconds apart.

What forms the core of each news report is presenting the facts, the key developments, analysing the situations and/or findings and the implications for the industry. Over the years, Adgully has formed deep bonds with the industry through the integrity of its reportage – and a bit of relentless pursuing!

Along with its news reports, Adgully is proud to have built some industry leading intellectual properties in these 10 years:

DIGIXX
MOBEXX
SCREENXX
Powerful Influencers
Trending Now

Facing the future now, Adgully will lead the charge in the Digital world – an always-on scenario; interconnected, yet fragmented media; Voice; social media influencers; AI & Augmented Reality; programmatic, et al. The new market realities, rapidly changing consumer preferences, deciphering media consumption habits and much more. But that’s not to say that traditional media has slipped under our radar. Traditional media at the intersection of the Digital world is itself a fascinating development and we continue to highlight the various aspects.

In our 10 years, Adgully has carved a niche for itself amongst trade media. From not being taken as a serious player to being a trusted observer and analyser of the industry – Adgully has turned the tide for itself, which is a no mean feat.

But we are not resting on our laurels. Media is a constantly evolving place and we have promises to keep – to our readers and the industry stakeholders, who have made us what we are and have played a steadfast role in our journey and who are keeping us motivated in surging ahead.