Adgully Exclusive | Ad endeavors to partner with all fashion and lifestyle brands: Yebhi.com's Manmohan Agarwal

Most of us find solace in shopping; it usually is a good outlet to vent out your frustrations and also a great way to celebrate your happy moments. Indians love their shopping a little more than others; it is mostly a family affair. However the concept of shopping has evolved over the years with the boom of digital media. Today with changing lifestyles one has seen a lot of traction on online shopping. It is much faster and solves the problem of travelling to various shops physically. It is even a preferred mode of shopping for most digitally savvy youngsters today. However usually there is some amount of reservations about the quality of the product since one can't touch and feel the product. Yebhi.com ensures that their customers have the choicest of products with supreme quality and follows a comprehensive three step process to guarantee the same.

In an exclusive conversation with Adgully, Manmohan Agarwal, Co-Founder & CEO, Yebhi.com, South Asia elaborates on online shopping and the specific offerings of Yebhi.com.

Yebhi.com comprises all lifestyle and fashion products from clutches to bags; from apparels to shoes to jewellery and gifts and multiple other categories which altogether make it a comprehensive one stop lifestyle shopping destination for its consumers. Widest in style / variety Yebhi.com holds over 10,000 product categories, with 1400 styles of handbags, 1,500 styles of shoes for men, women, kids, 1000 styles of shirts / tees etc., all at one stop from all prominent brands. "It boasts a strong traction of almost 60 percent from Tier II and Tier III cities .With 70,000 people visiting the site every day, Yebhi.com proves to be a trailblazer in the e-commerce space," added Agarwal.

Agarwal further explained, "The USP of Yebhi.com lies in the satisfaction delivered to the end consumer in terms of product quality and services which is supported by the principle of "BUY FIRST, SELL LATER". Yebhi.com is the only shopping platform that buys and stores bulk purchases of the latest fashion and lifestyle products and ensures a comprehensive three step stringent quality check process before delivering it to the end consumer. Moreover Yebhi tied-up with credible logistics partners to confirm the delivery of products within 48 hours."

Elaborating on the UDP of the website, Agarwal explained, "Unlike other players in the online e-tailing, which don't control their inventory, or their supply chain, we buy our inventory, and have fine tuned our logistics to the point where some deliveries take place in 24 hours. This is what says ur grounding principle of Buy First & Sell lat,r, which differentiates Yebhi from other online portals. It purchases goods in bulk, stores in over 1 lakh sqft warehouse before selling it to the end consumer."

"During the course of their stay in the warehouse, these goods undergo three step stringent quality check process which ensures that the product lives up to customer's expectations. This is the prime reason Yebhi has been delivering quality products with only appreciation from its customers in return, which you can experience through our Facebook page which has registered over fans, which are satisfied in terms of quality, and variety," he further discussed.

Yebhi.com predominantly caters to men and women belong to the age group 20-45 across all cities in India with Tier II and Tier III cities leading the pack. "We cater to all kinds of customers. We have a reach within more than 7000- 8000 pin codes across India," Agarwal said.

Yebhi.com has a massive 1.75 lakh followers on its Face book page. "In addition to this, it adds up to 70,000 visitor everyday and its credibility can be judged from the fact that 65 percent of its customers are repeat-customers. It is surely all set to redefine fashion with its unique product portfolio," Agarwal stated.

Another interesting aspect about Yebhi.com is that they entertain customers' queries even after the product is delivered to them. Agarwal further explained, "Like, in case he / she is unsatisfied after the product is delivered, a customer can call a customer care executive and request for product return or exchange, also the communication expense is borne by Yebhi only."

Talking about their marketing strategies, Agarwal said, "As far as marketing strategy is concerned, we are primarily focusing on digital media through search marketing and banner ads, but not at a large scale. Yebhi.com, which sees over 70,000 visitors daily, is mainly focusing on digital media, and also on word of mouth through customer experience."

"Our focus is on organic growth by delivering on four valuable deliverables ' variety, fast deliveries, prices, deals. If we can deliver this, then the customer is happy and will come back and also tell their friends about us. Socialmedia helps us achieving a momentous traction," he then added.

Talking about distribution process, he said, "We have a single warehouse, in Delhi NCR. And there are a variety of brands available in different cities, all of which get transported to our warehouse. Here we break bulk into single article units and do 3 step qualities check to ensure high quality of the products. The warehouse was initially built with a volume of 4000 sq. ft and extended to 25000 sq.ft within 3-4 months and which has lately expanded to 1,00,000 sqft by the end of June 2011."

There are tremendous opportunities in this space. "Although the birth of e-commerce took place 4 ' 5 years back, but it has lately started offering infinite avenues for businesses to dwell upon especially for shopping ventures. In India, fashion has never been in focus. Portals used to focus on travel, books and gadgets specifically. However with changing demographics and the changing landscape of the fashion industry, increasing numbers of people are getting hooked to these sites," Agarwal dwelled upon.

"As internet consumption is scaling up in the country which is predominantly driven by youth, Yebhi.com endeavors to get associated with all possible fashion and lifestyle products and brands so as to make them available to youngsters in the remote areas of the country", Agarwal said on an ending note. | By Janees Antoo [janees(at)adgully.com]