Adgully Exclusive | Binaryedge urges youngsters to opt digital marketing as career choice

The buzz word today in all creative and media planning agencies and also with brands is Digital. However in India, the maximum potential of this new media hasn't been explored yet. Clients and agencies alike are clueless as to how this medium works in its true sense. Today we are in a scenario, where mobile phones and laptops are bought without a second thought and social media is first nature to almost all youngsters. In an environment such as this, it is important to first understand the medium in its complete potential.

Binaryedge identified this need gap in the industry where professionals need to have a better idea about the functioning of the medium. Therefore, Vivek Bhargava, MD & CEO, Communicate2, Rajeev Balasubrahmanyam, MD, Media Contacts Asia, Amith Tripathy, MD, ID8 Labs, Arnab Mitra, Ex Regional Director, Havas Digital and Gautamm Mehra, Chief Socio Search Architech and Business Head, Ignitee Digital and few other stalwarts have come together to impart their industry expertise to the youth through specialized courses.

The industry is on a high growth phase and Binaryedge aims to educate the youngsters with hands on coaching about this medium.

Binaryedge and IAMAI partnership only goes to prove that digital in the near future will get more mindpsace and it is one of the crucial steps taken by both the teams to get talent in this space and to get the due attention required for this industry to grow in the right direction. | By Janees Antoo [janees(at)]


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