Adgully Exclusive | Brand Fortis: Changing the rules of healthcare marketing

The healthcare industry which was once categorized more in the social sector is today just like any other corporate business. Complete with marketing details charted and growth aspirations in place, there are more private players entering in this space, geared up to provide quality services. Slowly individuals have begun to realize that good and quality care comes with the willingness to pay for it. Also with a higher standard of life that comes with increasing purchasing power, this industry does have a lot of expectations to meet.

Comprising of hospitals and allied sectors, healthcare industry is predicted to reach US $ 77 billion by 2012 according to an industry report. In the last ten years, this sector has recorded a growth of 9.3 per cent.

People today trust private players more because of the lack of adequate quality services the Government hospitals provide. Private companies are therefore ensuring that everything is done to make consumers feel more secure and can keep up to the expectations. | By Janees Antoo [janees(at)adgully.com]