Adgully Exclusive | Entrepreneur spills "Secrets of Building a World Class Business"

Entrepreneur, "India's first magazine for entrepreneurs and their businesses" was launched two years back in India. The product worked well within the genre and outside of it because India is a country that has many unsung small town "Dirubhai(s)", who have great ideas that can be banked upon. The magazine proved to be a resourceful insight on the well ignored young and old Indians alike who understand the art of profit maximization and innovation.

The genre is well within the understanding of a common Indian man, because the "entrepreneur' in a lot of Indians is raring to go an extra mile, if given an opportunity. The genre has also over the years used as a theme for various non-fiction formats on Indian Television. So as the magazine celebrates its second anniversary Adgully caught up with the leaders of the publication to know more about celebration plans and about anniversary issue.

Entrepreneur's 2nd Anniversary issue is based on the theme- "Secrets of Building a World Class Business."

Talking about the issue, Bipin Chandran, Editor, Entrepreneur, says, "The issue includes special contribution by country's top entrepreneurs who have candidly shared their valuable and interesting stories of their first two years of start-up life including their struggles, their obstacles, their guiding force & moments of success. Also in an exclusive interview, world's most celebrated entrepreneur Michael Dell & world's best known mentor, Ram Shriram share their views on entrepreneurship & how to be a winner."

He further adds that led by curiosity, Entrepreneur has also traced 11 start-ups who started with the issue two years back to see how they have fared. While the good news is that there were very few stories of failure, the full story gives an interesting account of their journeys.

Talking about the magazine's high-rolling success, Sandeep Khosla, CEO Publishing, Infomedia18 Ltd., says, "Remaining true to its promise, Entrepreneur has remained at the forerunner of entrepreneurial journalism motivated by the ever growing number of readers & supporters. The magazine has not only contributed through its dedicated content but has also provided essential platforms for the growth of entrepreneurship in India. In 2010, Entrepreneur started with its first multi-city mentoring session called Gurumantra & later on a panel discussion series called Gurukul."

Khosla further added that to celebrate the valuable contributions of India's iconic businessmen, Entrepreneur joined hands with Seagram's Blenders Pride and launched the annual property India Business Icons which identified & acknowledged successful businessmen across categories who have made a difference to the society in their own unique style . The awards took place in June 2011 and the next season is all set to be launched soon.

While talking about what readers can look forward to, Chandran says, "Entrepreneur takes readers through a prism of real life business stories and informs them on every aspect of building a business whether it is small, medium or large scale. The magazine is full of business ideas, pragmatic views, resources, insights and tips to help the entrepreneurs succeed. It is an essential tool-kit for all entrepreneurs that answers all the HOW TO questions for a start-up or an established business, to face the ever evolving & dynamic business challenges and emerge as winners."

Talking about the marketing initiatives for the 2nd anniversary, Amit Seth, Head Marketing, Infomedia18 Ltd., says, "Starting 2nd Anniversary-there are robust marketing plans to reaffirm the brand across India. The Anniversary issue has been supported through a cross platform marketing campaign to reach out to the relevant audience, this includes spots on - CNBC, CNBC Awaaz, CNN IBN & IBN 7,print ads in business daily & magazines, outdoor hoardings & Out of home screens, e-mailers, web promotion on moneycontrol.com, in.com, firstpost.com, presence on social media & mobile campaign."