Adgully Exclusive | Growth is a new business: Lowe China's Kitty Lun

Kitty Lun, Chairman and CEO, Lowe, China, has witnessed the transformation of the industry in Hong Kong, Taiwan and China, working at agencies such as Leo Burnett, McCann Erickson, Euro RSCG and Arnold Worldwide. For two years during Asia's dot-com boom in 2000-2001, she was CEO of Miclub.com, an Asian women's portal based in Seoul. Kitty Lun is one of the most awarded and respected advertising professionals in Greater China, and has chaired and judged various award shows in China, Singapore, Indonesia, South Korea, New York, Russia and Canada.

In an exclusive conversation with Adgully at Adasia2011, Kitty Lun spoke about her experience Adasia 2011, the advertising industry, its challenges, the future and the takeaways from Adasia 2011.

Firstly speaking about her experience with Adasia, she said, "With events like these,you get to learn so much on such amazing issues and topics. The line of the speakers is really good and also the topics discussed are surrounding the current scenario. Lastly, the amazing part is that you have more questions than answers."

Responding to the question of where does she locate India on the creative map of the company and industry, she said, "Indian market is an amazing place. The creative output in the global stage is really awesome. I think India, among all Asian markets, is much more advance, at least more than China. As compared to Indian advertising, China's advertising is very young. India has got a unique flavor in it with more creative toppings. I like the humor that is being used in ads here, whereas China should to learn to be more humorous rather being serious always."

Lun adding further said, "I think each culture and each country has its own type of expression and this makes the whole Asian advertising industry lot more unique and different."