Adgully Exclusive | How NaiDunia surges ahead in the growth race...

NaiDunia has geared up its growth rate over the last year. It has been doing exceedingly well in the field of Hindi print media and also represents the media sorority as one of the oldest in this platform with a daily circulation of about 4.7 lakh copies across M.P and Chhattisgarh. The Hindi daily has whooped up by 58% over the last year which is the fastest growth among other Hindi dailies. As per the IRS 2011 Q1 over IRS 2010 Q1, Naidunia is at the top with 58.26%.

In 2008 Naidunia Media Pvt. Ltd came up with a Hindi daily in Bhopal named Nav Dunia which was also immensely successful and now has a circulation of about 1.3 lakh copies daily. Nai Dunia was also launched in Delhi but as a Hindi weekly Newspaper & Magazine by the name Sunday NaiDunia.

Naidunia is published only in Central India but is famed nationally because of its excellent quality of Journalism. A total unbiased and issue based reporting system is their quality and focus. Being excellent in technical approach for printing etc it is the first Hindi daily newspaper of India that implements the use of Photo Typesetting Technology, Tele-printer machine, offset rotary machine etc and also the first Hindi Newspaper to start the column 'Letter to Editor' for the public.

Explaining the reasons behind the increasing success rate, he stated, "We worked on each and every aspect of the product and promotions. We worked on content differentiation; we launched new products like Yuva Cocktail, we increased the frequency of our very popular magazine "Sehat' to weekly and launched first customized daily "NaiDunia Disha' for School students of Indore. "

A brand largely restricted to the Indore markets till 2005 has now been growing steadily but strongly in the entire MP-CG market. | By Aanchal Kohli [aanchal(at)adgully.com]