Adgully Exclusive | In conversation with the Guru of Digital Media - Pradeep Chopra

Chopra stated that while using social media as a marketing tool the biggest challenge that many brands face is content. Brands need to create engaging and continuous conversations. They need to follow simple steps - think, plan, create and engage. According to Chopra, in order to do that, the brand needs to know their customers. They must identify their needs and then create content that is applicable to those needs.

Digital Vidya organizes workshops to create awareness about social media marketing. However the key decision makers of these businesses need to be involved to realize, accept and take advantage of this opportunity.

When talking about the future of Social Media Chopra envisions that the bubble will burst in certain aspects like the pages in a social network, "everyone is going after numbers that will burst." This is because people are realizing that is not the only means to measure. He believes that the consumers are going to drive this medium as social media gives people a platform to share their views, thus forcing business owners to become a part of this medium.

According to Chopra, Social Media is a fast moving journey which requires certain ground rules. Firstly, one must have a clear business objective. Secondly, one must know your customer and their concerns and serve them accordingly. By doing so it adds weightage to your brand, otherwise it will backfire. Thirdly, "transparency works" one must be able to embrace their mistakes. Lastly, listen and then engage the customer. Meager promotion will not work. Chopra says, "By the people, for the people. Follow that principle"

"If you are a guru then there is no room for growth or learning", says Chopra and concludes. | By Vanessa Azavedo [vanessa(at)adgully.com]